Potential visitors and conference planners particularly liked photos of the Central Canal and the Artsgarden during focus groups conducted by Strategic Marketing and Research, Inc., […]
Mayor Rahm Emanuel and Choose Chicago yesterday announced that Chicago’s regional advertising campaign promoting leisure travel to the Chicago area during the summer season delivered […]
Journal of Consumer Research Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been designed […]
In a digital age where dissatisfied consumers vent their concerns through biting viral videos, nasty blog posts or negative online comments, managers need to develop […]
Televised political advertising takes up a large portion of campaigns budgets. Much of it is spent on negative political ads. But do these negative ads […]
Ohio State University After a period of relative calm during the 1990s, rapid changes in American families began anew during the 2000s, a new analysis […]