Testimonials

SMARI is a valued, collaborative partner in understanding our strategic goals, aligning research accordingly and contributing value beyond what's expected.

The team at SMARI was very responsive and helpful in the development, execution and analysis of our research project. In addition, they were available to answer our “what if" questions as we prepared our new brand strategy on the research they completed. Great group.

SMARI has been an instrumental partner in helping Ideal Image understand our consumers and prospects so that we can deliver a more compelling value proposition, product suite, and client experience.

Identifying the target demographic is half the battle. For years, the Indiana Corn Marketing Council and the Indiana Soybean Alliance have worked to get our message about sustainable agriculture into specific circles of influence. We knew WHO we wanted to reach, but not WHERE our key audience was receiving their information or HOW ours would best be delivered. With the help of SMARI’s population segment identification and outstanding survey development, we have been able to identify ways we can meet those Hoosiers where they are and cut through the noise with precise and relevant messaging.

I first contacted SMARI on the recommendation of a business partner when I was looking for a research firm to provide a baseline measure of brand awareness. SMARI did not disappoint. They provided exceptional customer service, expert analysis and actionable insights that guide our current marketing communication strategy.

We needed some additional outside research and developed an RFP to help find the right firm. SMARI was the most responsive of all the firms. They listened very well and worked to fully understand our needs. They developed a research tool that enabled us to gain significant insight into the development of our key marketing strategies. They did what they said they were going to do, when they said they were going to do it and for the price they said it would be. In the end, it was high quality research, analysis, and presentation.

The people at SMARI make complex research easy. They are responsive to our needs, fair and adaptable, and that makes a world of difference. SMARI has proven themselves to be the partner who truly understands our category, business, culture, and what’s important. They’re able to connect the dots consistently and continuously, not just a one off. We trust SMARI, value them and consider them an extension of the team, like coworkers and friends.

I was extremely impressed with the level of commitment and dedication our Account Executive provided to us. Through her analysis, she understood our customer's voice and brought this awareness to our Leadership team. In addition, SMARI consistently offered potential solutions and/or best practices to hopes of helping us improve our customer experience.

The team at SMARI is ever-evolving, embracing the latest research techniques but always from a base of common sense, using the right mix of tools and techniques for each project and budget. Unlike many marketing research agents, SMARI understands the key issues and nuances of my business environment, which yields credible, relevant, and actionable recommendations.