SMARI helps evaluate emerging trends, new behaviors, competitive impact, and so much more in regards to market insight that can move your brand ahead of competition and safeguard against failure.
At the end of the day, good business decisions are based on good market research and analysis. As it happens, SMARI has been doing just that for 30+ years.
Smari's Innovative Customer Research Tools:
Consumer insights with quick turnaround are always a plus, but now you can access customer feedback on brands, products, or experiences in real time as feedback is provided. Observe satisfaction as customers are evaluating their experience through a client dashboard and take quick action.
Develop a competitive landscape by mapping your brand and key competitors against specific brand attributes. This technique helps illustrate what your brand stands for, what competitors bring to the table and what opportunities exist that can be uniquely seized by your brand, ahead of others.
Brand, markets, and consumers changes constantly. Tracking brand perceptions, awareness, and trends over time can help navigate through to the optimal strategy to face a dynamic marketplace.
PRIZM coding by Nielsen divides the market into 66 unique segments that can be identified by their address. SMARI contains a license to this segmentation tool that can help understand not only current customers but also serve as mechanism to geo target potential customers to optimize media campaigns.
Customer Journey Mapping
This method of research focuses on each phase the customer takes to reach your brand or competitive brands, including mobile use, social media, and other new methods of engagement. Make sure you capture every moment in this journey and understand how your brand figures into your customers’ lives and buying decisions.
Taking a step back and synthesizing the data, SMARI will uncover where your brand stands in the market place by identifying the internal and external factors changing the marketplace. This analysis will provide a go-forward strategy to guide business decisions.
Going after the entire consumer market can be a drain on resources. Segmentation begins to break down the market into more digestible segments – each with their own propensity towards purchasing from your brand, demographical composition, and attitudinal disposition toward the category. This can not only help size the market, but develop the best approach to go after those that mean most to your company.