What Makes Consumers Donate More to Charity?


A new study in the Journal of Consumer Research suggests that moral identity decreases donations when recipients are deemed to be responsible for their plight. ... read more

Is This Validation for not Trying to be Cool?


New 10-year study sheds light on what happens to 'cool' kids when they have grown up. ... read more

Breaking the Rules can Boost “Cool” Factor


People and brands become cool by understanding what is considered normal, obeying the rules considered necessary, and then diverging from the rules considered expendable ... read more

How Internet Privacy Policies Actually Lower Trust


Website privacy policies are almost obligatory for many online services, but for anyone who reads these often unwieldy documents, trust in the provider is more commonly reduced than gained, according to US researchers ... read more

Snobby Staff Can Boost Luxury Retail Sales


The forthcoming Journal of Consumer Research study reveals that consumers who get the brush-off at a high-end retailer can become more willing to purchase and wear pricey togs. ... read more

Negative but Polite Online Reviews not as Damaging


According to a new study in the Journal of Consumer Research, negative reviews that are offset by a politeness-factor can actually help sell the item. ... read more

Logo Color Affects Consumer Emotion Toward Brand


Study shows blue logos invoke feelings of reliability, red logos invoke expertise. ... read more

Happiness Makes Workers More Productive: Study


Happiness made people around 12% more productive. ... read more

SMARI Research in the News Today


Utah Office of Tourism Summer Travel Campaign Yields Impressive Results ... read more

A Better Way to Make Sense of Big Data?


New application of a classic concept challenges the latest statistical tools. ... read more

Are TV Ads Misleading?


Consumers should be wary when watching those advertisements for pharmaceuticals on the nightly TV news, as six out of 10 claims could potentially mislead the viewer, say researchers in an article published in the Journal of General Internal Medicine. ... read more

The Changing Face of the American Family in the 2000s


American families taking 'divergent paths,' study finds. Inequality linked to 'marriage-go-round' among some groups. ... read more

Do Consumers Respond to Flattery from Salespeople?


Consumers have negative reactions to flattery by salespeople, even if they think the compliments are sincere, according to a new study in the Journal of Consumer Research. ... read more

A Losing Team Makes its Fans Fatter


For disappointed sports fans, defeats increase consumption of fat and sugar, study shows. ... read more

Teens Haven’t Abandoned Facebook Yet


Sampling other items at the social media buffet is not the same as swearing off salad forever. ... read more

How Online Ratings Can Affect Your Judgment


A new study suggests that many people are heavily influenced by the positive opinions other people express online — but are much less swayed by negative opinions posted in the same venues. ... read more

The Doctor Will Email You Now


Study finds that patients like medical practices' use of electronic communications, but roadblocks to widespread use remain. ... read more

Advertising Product Results? Put Images Closer Together


Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study. ... read more

Multilingual Survey Research: Do Poor Translations Cause Bias?


Survey results may be biased in multilingual research if consumers are unfamiliar with translated terms, according to a new study in the Journal of Consumer Research. ... read more

Many Parents Multi-task While Driving


Survey shows child passengers often in cars with distracted drivers; many youngsters also not in the right size safety seat. ... read more

Uncovering the Secrets of Brand Affinity


USC Marshall study uncovers the key to brand affinity and brand aversion for brands like Apple and Manchester United. ... read more

When Brand Humanization Goes Wrong


Consumers see the brand as performing bad intentionally and therefore consumers develop more negative sentiments toward the brand. ... read more

Study Finds True Fame Isn’t Fleeting


Contrary to popular belief, the people who become truly famous, stay famous for decades, and that this is the case whatever field they're in, including sports, politics, and other domains. ... read more

Do Facebook ‘Likes’ Indicate Quality Hospital Care?


The American Journal of Medical Quality recently published a study that found that Facebook "Likes" were indeed an indicator of hospital quality and patient satisfaction. ... read more

Motivations for Choosing a Health Plan are Complicated


Study offers new insight into how people choose insurance plans. ... read more

Bridal Registries Replace MOB with the Marketplace


Bridal registries replace matriarch with marketplace, new Notre Dame study shows. ... read more

Why do Consumers Overspend on Special Purchases?


Consumers spend more than they would if they realized how often they were spending on these exceptional purchases. ... read more

SMARI Research Helps Visit Indy Maximize Its Advertising Campaign


Focus groups conducted in Chicago, Louisville and St. Louis generated some surprises, according to a news story in the Indianapolis Business Journal. ... read more

Chicago’s Leisure Tourism Campaign Delivers Triple-Digit ROI


The 12-week television and digital campaign, at a cost of $1.3 million, delivered 378,000 incremental hotel room nights and $207 million in total spending between May and September 2012 according to analysis conducted by Strategic Marketing & Research, Inc (SMARI). ... read more

Chips and Salsa (Brands) Go Together


Matching brands: Why do consumers prefer Tostitos salsa with Tostitos tortilla chips? ... read more

In the Digital Age, You Can’t Ignore #angrycustomers


Online or in person, managers need to respond to customer emotions, study shows. ... read more

Political Ads Work - In Moderation, Study Shows


University of Miami professor examines when and how negative campaigns ads are effective ... read more

Women use emoticons more often than men do in text messaging :-)


Women are twice as likely as men to use emoticons in text messages, according to a new study from Rice University. ... read more

Daily Deal Offers Show Improved Viability


New Rice study shows improved profits and success for companies offering multiple deals. ... read more

Make Me an Offer, Online Shoppers Say


Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led by a Michigan State University scholar that has implications for the fast-growing e-commerce industry. ... read more

Many Consumers Just Want Better Features


Consumers who are less knowledgeable about a product typically make choices based on differences that are easy to compare among the available options, according to a new study in the Journal of Consumer Research. ... read more

Study: Personalized Emails Don’t Impress Customers


Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business professor ... read more

Definition of ‘Cool’ Has Changed Over the Years


Do rebelliousness, emotional control, toughness and thrill-seeking still make up the essence of coolness? ... read more

Nearly 15 Percent of Office E-mail is Gossip


According to some estimates, the average corporate email user sends 112 emails every day. About one out of every seven of those messages, says a new study from Georgia Tech, can be called gossip. ... read more

Marriage May Help Prevent Unhappiness


Married people may be happier in the long run than those who aren’t married, according to new research by Michigan State University scientists. ... read more

Recent Generations Focus More on Fame, Money Than Giving Back


Young adults less interested in community issues, politics and environment, finds new research. ... read more

Restaurants Can Improve Customers’ Waiting Experience


“By redesigning waiting areas, restaurant owners can make more money, and customers can have a more enjoyable experience.” ... read more

SMARI Research Helps Chicago Tourism Track Ad Campaign Success


Chicago's first-ever regional advertising campaign promoting travel to Chicago during the winter season produced 142,000 incremental visits and $119 million in total spending during the first four months of 2012. ... read more

Ads Tied to Free Apps Drain Smart Phone Battery


New findings show that 65 percent to 75 percent of the energy used to run free apps is spent for advertising-related functions. ... read more

Trivial Choices are Agonizing when Stuck in Decision Quicksand


A new study in the Journal of Consumer Research explains why consumers get stuck in store aisles contemplating the dizzying array of options. ... read more

Consumers Who Lie are often more Satisfied


Consumers who lie during a service encounter are more satisfied than truth tellers when they get what they want. ... read more

Consumers Want to Pay Less for Bundled Products


Most consumers are not willing to pay as much for a combination as they would for two separate items. ... read more

Facebook Photo Can Say a lot About You


Your profile photo on Facebook tells viewers what they need to know to form an impression of you – no words are necessary, new research suggests. ... read more

How Newspapers Are Trying to Build Digital Revenue


Papers studied are losing seven dollars in print advertising for every one dollar they are gaining in new digital revenue. ... read more

Daylight-saving Time Leads to Cyber-loafing at Work


Web searches related to entertainment rise sharply the Monday after the shift to daylight-saving time, ... read more

Plot Structure of an Ad Can Increase Its Impact


The most popular example of the form is the MasterCard “Priceless” ad. ... read more

What Does ‘Happiness’ Mean to Consumers?


Happiness means different things to different consumers, depending on whether they're focused on the future or the present, according to a new study. ... read more

What Makes a Consumer Be Brand Loyal?


A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties. ... read more

Two Research Analysts Join SMARI


RJ Gerard and Stacy Sanders added to market research team at Carmel company. ... read more

Adults Say Most Social Network Users Are Kind


Fully 85% of adult SNS users say that, in their experience, people are mostly kind in social networking spaces. ... read more

Study Says ‘Women Worse at Math’ Theory Incorrect


Researchers say gender stereotype and math skills are unrelated. ... read more

Public Priorities: Deficit Rising, Terrorism Slipping


The public’s concerns rest more with domestic policy than at any point in the past 15 years, according to Pew research. ... read more

Working Moms Are Looking for More than a Paycheck


A recent study of employed moms finds that most would work even if they didn't have to. ... read more

Why Young Couples Aren’t Getting Married – They Fear Divorce


Among cohabitating couples, more than two-thirds of the study's respondents admitted to concerns about dealing with the social, legal, emotional and economic consequences of a possible divorce. ... read more

Barely Half of U.S. Adults Are Married – A Record Low


In 1960, 72% of all adults ages 18 and older were married; today just 51% are. ... read more

Gift Giving Paradox: More Not Better, Says New Study


Bundling together an expensive "big" gift and a smaller "stocking stuffer" reduces the perceived value of the overall package for the recipient. ... read more

Why Americans Use Social Media


Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. ... read more

Half of Adult Cell Phone Owners Have Apps on Their Phones


The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years. ... read more

Individually Wrapped Candies are Hard to Resist


Betcha won't eat just one: Study shows people consume more candies when they're individually wrapped. ... read more

The “Freshman 15” Is Just a Myth, Nationwide Study Reveals


The average student gains between about 2.5 and 3.5 pounds during the first year of college. ... read more

QR Codes are a Shopper’s Link to a Mass of Information


The QR code increasingly supplies a direct link between the shopper in the store and information about the scanned product online. ... read more

Brand Name Advertising Clicks with Online Shoppers


Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers. ... read more

How People Learn About Their Local Community


While local TV news remains the most popular source for local information in America, adults rely on it primarily for just three subjects -- weather, breaking news and to a lesser extent traffic. ... read more

Political Preferences Play Different Role in Dating, Mating


New research suggests that individuals attempting to attract a mate often avoid advertising their political leanings. ... read more

Daily deal companies are here to stay, according to consumers


New study by Rice and Cornell researchers shows sustained interest in daily deals among consumers. ... read more

28% of U.S. Adults Use Mobile and Social Location-Based Services


More than a quarter of all US adults (28%) use mobile or social location-based services of some kind. ... read more

Fans are Quick to Defend Their Brands


Consumers with a high self-brand connection maintained favorable brand evaluations even when presented with negative brand information. ... read more

Search and E-mail Still Most Popular Online Activities


Two activities are nearly universal among adult Internet users. ... read more

35% of American Adults Own a Smartphone


One Quarter Use Their Phone for Most of Their Online Browsing. ... read more

Study: Some Moms ‘doppelgang’ Their Daughters’ Style


Mothers have a stronger tendency to mimic their daughters' consumption behavior than vice versa. ... read more

E-reader Ownership Doubles in Six Months


The percent of U.S. adults with an e-book reader doubled from 6% to 12% between November 2010 and May 2011. Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices. ... read more

Angry Online Comments Can Cause Negative Perceptions of Corporations


Evaluation is particularly crucial because of how much the public relies on unsubstantiated web-based information. ... read more

Do Attractive Spokespersons Actually Help Sales?


Having an attractive model shill for a product only helps influence sales in certain situations, according to a new study. ... read more

Tough Times Ahead For Daily Deal Sites?


Research looks at major players in the daily deal industry. ... read more

Stark Differences in Media Use Between Minority and White Youth


Race-related differences among youth are robust even when controlling for factors including parent education and whether or not children are from single- or two-parent families. ... read more

Happy Employees Boost Customer Satisfaction


CEOs who pay attention to employees' job satisfaction are able to boost both customer satisfaction, according to a new study. ... read more

Dieters Are Easily Misled By Food Names


Dieters are so involved with trying to eat virtuously that they are more likely than non-dieters to choose unhealthy foods that are labeled as healthy. ... read more

Media Multi-Tasking is Really Multi-Distracting


Study reveals physical impact of dueling devices on users. ... read more

Early Product Launches: How Will Consumers Respond?


A new study in the Journal of Consumer Research explains why consumers often indicate they are willing to pay more for a product that is not yet available—but are reluctant to pay that price when the product is ultimately launched. ... read more

Study Finds Way to Measure Brand Personality Appeal


Does brand personality actually get people to buy anything? ... read more

Students Say Music Piracy not the Same as Shoplifting


Findings highlight difficulty of enforcing laws against illegal downloading, researchers say. ... read more

New Media Have Effect on Eating Habits


Data indicates the computer has replaced the kitchen table as focal point of meals. ... read more

Cause Marketing Lowers Charitable Donations


Consumers who buy such products end up giving less money to a social cause or charity. ... read more

Hispanic Population Grew 43% in Decade


The Hispanic population also accounted for most of the nation's growth—56%—from 2000 to 2010. ... read more

Big Games, Close Scores Lead To More Auto Fatalities for Winning Fans


Closely contested major sporting events are followed by a significant increase in traffic fatalities for fans of the winning team, according to new research. ... read more

Women Fear Being Stereotyped By Male Service Providers


Women prefer female service providers in situations where they might fall prey to stereotypes about their math and science abilities, according to a study in the Journal of Consumer Research. ... read more

People Think 36 Months Is Longer than 3 Years


Consumers often have a distorted view when they compare information that involves numbers, according to a new study in the Journal of Consumer Research. ... read more

Internet Increases Interaction with Interest Groups


The Internet is now deeply embedded in group and organizational life in America, according to a report from the Pew Research Center. ... read more

Consumers Respond when Asked for Their Input


Interactive media such as Facebook and Twitter are providing even greater opportunities for interaction with customers. ... read more

Committed Customers Don’t Like Logo Redesigns


The Starbucks effect: Consumers who are strongly committed to a brand tend to react more negatively toward new logos, while more casual customers typically view the redesigns as a positive development. ... read more

Consumers Lavish Love on Their Cars and Guns


Love-smitten consumers will do anything for their cars and guns, according to an article in the Journal of Consumer Research. ... read more

Baby Boomers Approach Age 65 – Glumly


Pew Research Center Releases Survey Findings about America's Largest Generation ... read more

Americans Stretch Truth About Church Attendance


While still relatively high, American attendance looks more similar to a number of countries in Europe. ... read more

Misleading Food Labels Lead to Overeating


People are easily fooled when it comes to food labels, and will eat more of something if they believe it's a "small" portion, according to a new study. ... read more

Breaking up (with a Favorite Brand) is Hard to do


The bitter breakup: What happens when consumers dump their brands? ... read more


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