News - March 2010

Nostalgic Products Help Us With Need To Belong

03/29/2010

When people acutely feel the need to belong, they may reach for a nostalgic treat, according to a new study in the Journal of Consumer Research. ... read more

People Are Living Longer And Healthier – Now What?

03/29/2010

If gains in life expectancy continue to be made at the same pace as over the past two centuries, more than half of the children alive today in the developed world may see 100 candles on their birthday cake. ... read more

Gen Y Workers Value Big Salaries and Work-Life Balance

03/10/2010

Managing the young generation of workers – sometimes called GenY, GenMe, or Millennials – is a hot topic, covered in the popular press and discussed in numerous books and seminars. But are their work values from previous generations? ... read more

Intense War News Reduces Ability to Remember Ads

03/08/2010

A new study shows that the more graphic and intense war news is, the less likely that viewers – regardless of political beliefs – will remember the advertising that follows the new ... read more

Facebook Fan Pages Could Be Effective Marketing Tool

03/05/2010

Study Reveals Success for Café Chain’s FB Presence. ... read more

The New News Landscape: Rise of the Internet

03/01/2010

The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. ... read more