News - March 2010

Nostalgic Products Help Us With Need To Belong


When people acutely feel the need to belong, they may reach for a nostalgic treat, according to a new study in the Journal of Consumer Research. ... read more

People Are Living Longer And Healthier – Now What?


If gains in life expectancy continue to be made at the same pace as over the past two centuries, more than half of the children alive today in the developed world may see 100 candles on their birthday cake. ... read more

Gen Y Workers Value Big Salaries and Work-Life Balance


Managing the young generation of workers – sometimes called GenY, GenMe, or Millennials – is a hot topic, covered in the popular press and discussed in numerous books and seminars. But are their work values from previous generations? ... read more

Intense War News Reduces Ability to Remember Ads


A new study shows that the more graphic and intense war news is, the less likely that viewers – regardless of political beliefs – will remember the advertising that follows the new ... read more

Facebook Fan Pages Could Be Effective Marketing Tool


Study Reveals Success for Café Chain’s FB Presence. ... read more

The New News Landscape: Rise of the Internet


The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. ... read more


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