News - May 2010

Difficult Choices Can Lead to Second-Guessing by Consumers

05/27/2010

Consumers find it is easy to question their purchase decisions. ... read more

Wrinkles Are Scarier Than Skin Cancer for Young Women Tanners

05/27/2010

Warnings about a ruined appearance is best way to reduce tanning salon visits. ... read more

How Companies Can Avoid the ‘Tiger Woods’ Effect

05/18/2010

A new study in the Journal of Consumer Research examines different ways to secure brand loyalty. ... read more

‘Impulse’ Purchases May Not Be So Impulsive

05/10/2010

Pitt researchers find that consumers often plan for unplanned purchases. ... read more

‘Socialism’ Not So Negative, ‘Capitalism’ Not So Positive

05/06/2010

Them’s fightin’ words. But what do they really mean? And what do we think they mean? ... read more