News - May 2010

Difficult Choices Can Lead to Second-Guessing by Consumers


Consumers find it is easy to question their purchase decisions. ... read more

Wrinkles Are Scarier Than Skin Cancer for Young Women Tanners


Warnings about a ruined appearance is best way to reduce tanning salon visits. ... read more

How Companies Can Avoid the ‘Tiger Woods’ Effect


A new study in the Journal of Consumer Research examines different ways to secure brand loyalty. ... read more

‘Impulse’ Purchases May Not Be So Impulsive


Pitt researchers find that consumers often plan for unplanned purchases. ... read more

‘Socialism’ Not So Negative, ‘Capitalism’ Not So Positive


Them’s fightin’ words. But what do they really mean? And what do we think they mean? ... read more


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