News - July 2010

Less is Truly More for Elite Buyers of Luxury Brands

07/29/2010

The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study. ... read more

Online Marketers Look for Clues in Users’ Avatars

07/28/2010

Avatars reflect the personality of their creators, thus providing information to online marketers. ... read more

College Students Not as Web Savvy as You’d Think

07/27/2010

Young people give Google, other top brand search results too much credibility, research shows ... read more

Rudeness among Employees is Worse than Incompetence

07/23/2010

Study shows that incivility isn’t tolerated – even when the employee is being reprimanded for poor customer service ... read more

Consumers Love Underdogs, Research Shows

07/22/2010

Consumers strongly relate to brands that they perceive as underdogs, according to a new study in the Journal of Consumer Research. ... read more

Rituals That Target Customers Not Always Good for Business

07/15/2010

Businesses make an impression when they sing “Happy Birthday” to customers or cook up entrees right at diners’ tables, but the impression’s not always a good one. ... read more

Attractive Politicians Get More Media Coverage

07/12/2010

The better a politician’s looks, the higher the frequency of television news coverage, shows a new study carried out at the University of Haifa’s Department of Communication. ... read more