News - July 2010

Less is Truly More for Elite Buyers of Luxury Brands


The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study. ... read more

Online Marketers Look for Clues in Users’ Avatars


Avatars reflect the personality of their creators, thus providing information to online marketers. ... read more

College Students Not as Web Savvy as You’d Think


Young people give Google, other top brand search results too much credibility, research shows ... read more

Rudeness among Employees is Worse than Incompetence


Study shows that incivility isn’t tolerated – even when the employee is being reprimanded for poor customer service ... read more

Consumers Love Underdogs, Research Shows


Consumers strongly relate to brands that they perceive as underdogs, according to a new study in the Journal of Consumer Research. ... read more

Rituals That Target Customers Not Always Good for Business


Businesses make an impression when they sing “Happy Birthday” to customers or cook up entrees right at diners’ tables, but the impression’s not always a good one. ... read more

Attractive Politicians Get More Media Coverage


The better a politician’s looks, the higher the frequency of television news coverage, shows a new study carried out at the University of Haifa’s Department of Communication. ... read more


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