News - October 2010

Some Brand Names Are Music to Our Ears


Hearing the names of brands containing repetitive sounds can influence our mood and thus our decision-making ability when it comes to choosing whether or not we frequent that establishment or buy those items. ... read more

Building Beauty Brand Overseas Requires Cultural Knowledge


Fashion and beauty product companies hoping to build their brands overseas need an understanding of the differences in perception of physical beauty in other cultures, according to new research. ... read more

One-Fifth Have Tried Video Calls and Video Chat


Almost a fifth of American adults (19%) have tried video calling either online or via their cell phones. ... read more

More Shoppers Are Conducting Online Product Research


58% of Americans have researched a product or service online. ... read more


We foster intellectual curiosity and innovative approaches to finding solutions.

View our services


Give us a call, an email, a fax or stop in to say hello!

Contact us

Join a Survey Panel

Members are eligible for cash drawings 2-3 times a month!

Sign up today!