News - October 2010

Some Brand Names Are Music to Our Ears

10/21/2010

Hearing the names of brands containing repetitive sounds can influence our mood and thus our decision-making ability when it comes to choosing whether or not we frequent that establishment or buy those items. ... read more

Building Beauty Brand Overseas Requires Cultural Knowledge

10/18/2010

Fashion and beauty product companies hoping to build their brands overseas need an understanding of the differences in perception of physical beauty in other cultures, according to new research. ... read more

One-Fifth Have Tried Video Calls and Video Chat

10/14/2010

Almost a fifth of American adults (19%) have tried video calling either online or via their cell phones. ... read more

More Shoppers Are Conducting Online Product Research

10/01/2010

58% of Americans have researched a product or service online. ... read more