News - November 2010

Misleading Food Labels Lead to Overeating


People are easily fooled when it comes to food labels, and will eat more of something if they believe it's a "small" portion, according to a new study. ... read more

Breaking up (with a Favorite Brand) is Hard to do


The bitter breakup: What happens when consumers dump their brands? ... read more

Brand Attachment Can Lead to Separation Anxiety


That bond can be strong enough that consumers are willing to sacrifice time, money, energy and reputation to maintain their attachment to that brand. ... read more

Benign Envy Sells iPhones—Malicious Envy Sells Blackberries


People are willing to pay more for products that elicit their envy—but that's only when they are motivated by a positive, benign form of envy, according to a new study in the Journal of Consumer Research. ... read more


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