News - January 2011

Internet Increases Interaction with Interest Groups

01/27/2011

The Internet is now deeply embedded in group and organizational life in America, according to a report from the Pew Research Center. ... read more

Consumers Respond when Asked for Their Input

01/25/2011

Interactive media such as Facebook and Twitter are providing even greater opportunities for interaction with customers. ... read more

Committed Customers Don’t Like Logo Redesigns

01/12/2011

The Starbucks effect: Consumers who are strongly committed to a brand tend to react more negatively toward new logos, while more casual customers typically view the redesigns as a positive development. ... read more