News - January 2011

Internet Increases Interaction with Interest Groups


The Internet is now deeply embedded in group and organizational life in America, according to a report from the Pew Research Center. ... read more

Consumers Respond when Asked for Their Input


Interactive media such as Facebook and Twitter are providing even greater opportunities for interaction with customers. ... read more

Committed Customers Don’t Like Logo Redesigns


The Starbucks effect: Consumers who are strongly committed to a brand tend to react more negatively toward new logos, while more casual customers typically view the redesigns as a positive development. ... read more


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