News - April 2011

Early Product Launches: How Will Consumers Respond?

04/29/2011

A new study in the Journal of Consumer Research explains why consumers often indicate they are willing to pay more for a product that is not yet available—but are reluctant to pay that price when the product is ultimately launched. ... read more

Study Finds Way to Measure Brand Personality Appeal

04/21/2011

Does brand personality actually get people to buy anything? ... read more

Students Say Music Piracy not the Same as Shoplifting

04/20/2011

Findings highlight difficulty of enforcing laws against illegal downloading, researchers say. ... read more

New Media Have Effect on Eating Habits

04/13/2011

Data indicates the computer has replaced the kitchen table as focal point of meals. ... read more

Cause Marketing Lowers Charitable Donations

04/04/2011

Consumers who buy such products end up giving less money to a social cause or charity. ... read more