News - April 2011

Early Product Launches: How Will Consumers Respond?


A new study in the Journal of Consumer Research explains why consumers often indicate they are willing to pay more for a product that is not yet available—but are reluctant to pay that price when the product is ultimately launched. ... read more

Study Finds Way to Measure Brand Personality Appeal


Does brand personality actually get people to buy anything? ... read more

Students Say Music Piracy not the Same as Shoplifting


Findings highlight difficulty of enforcing laws against illegal downloading, researchers say. ... read more

New Media Have Effect on Eating Habits


Data indicates the computer has replaced the kitchen table as focal point of meals. ... read more

Cause Marketing Lowers Charitable Donations


Consumers who buy such products end up giving less money to a social cause or charity. ... read more


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