News - June 2011

Angry Online Comments Can Cause Negative Perceptions of Corporations

06/22/2011

Evaluation is particularly crucial because of how much the public relies on unsubstantiated web-based information. ... read more

Do Attractive Spokespersons Actually Help Sales?

06/21/2011

Having an attractive model shill for a product only helps influence sales in certain situations, according to a new study. ... read more

Tough Times Ahead For Daily Deal Sites?

06/20/2011

Research looks at major players in the daily deal industry. ... read more

Stark Differences in Media Use Between Minority and White Youth

06/08/2011

Race-related differences among youth are robust even when controlling for factors including parent education and whether or not children are from single- or two-parent families. ... read more

Happy Employees Boost Customer Satisfaction

06/01/2011

CEOs who pay attention to employees' job satisfaction are able to boost both customer satisfaction, according to a new study. ... read more