News - June 2011

Angry Online Comments Can Cause Negative Perceptions of Corporations


Evaluation is particularly crucial because of how much the public relies on unsubstantiated web-based information. ... read more

Do Attractive Spokespersons Actually Help Sales?


Having an attractive model shill for a product only helps influence sales in certain situations, according to a new study. ... read more

Tough Times Ahead For Daily Deal Sites?


Research looks at major players in the daily deal industry. ... read more

Stark Differences in Media Use Between Minority and White Youth


Race-related differences among youth are robust even when controlling for factors including parent education and whether or not children are from single- or two-parent families. ... read more

Happy Employees Boost Customer Satisfaction


CEOs who pay attention to employees' job satisfaction are able to boost both customer satisfaction, according to a new study. ... read more


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