News - July 2011

Study: Some Moms ‘doppelgang’ Their Daughters’ Style

07/25/2011

Mothers have a stronger tendency to mimic their daughters' consumption behavior than vice versa. ... read more

E-reader Ownership Doubles in Six Months

07/07/2011

The percent of U.S. adults with an e-book reader doubled from 6% to 12% between November 2010 and May 2011. Hispanic adults, adults younger than age 65, college graduates and those living in households with incomes of at least $75,000 are most likely to own e-book readers. Parents are also more likely than non-parents to own these devices. ... read more

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