News - August 2011

Fans are Quick to Defend Their Brands

08/24/2011

Consumers with a high self-brand connection maintained favorable brand evaluations even when presented with negative brand information. ... read more

Search and E-mail Still Most Popular Online Activities

08/12/2011

Two activities are nearly universal among adult Internet users. ... read more

35% of American Adults Own a Smartphone

08/05/2011

One Quarter Use Their Phone for Most of Their Online Browsing. ... read more