News - October 2011

QR Codes are a Shopper’s Link to a Mass of Information


The QR code increasingly supplies a direct link between the shopper in the store and information about the scanned product online. ... read more

Brand Name Advertising Clicks with Online Shoppers


Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers. ... read more


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