News - February 2012

What Does ‘Happiness’ Mean to Consumers?


Happiness means different things to different consumers, depending on whether they're focused on the future or the present, according to a new study. ... read more

What Makes a Consumer Be Brand Loyal?


A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties. ... read more

Two Research Analysts Join SMARI


RJ Gerard and Stacy Sanders added to market research team at Carmel company. ... read more

Adults Say Most Social Network Users Are Kind


Fully 85% of adult SNS users say that, in their experience, people are mostly kind in social networking spaces. ... read more


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