News - February 2012

What Does ‘Happiness’ Mean to Consumers?

02/20/2012

Happiness means different things to different consumers, depending on whether they're focused on the future or the present, according to a new study. ... read more

What Makes a Consumer Be Brand Loyal?

02/16/2012

A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties. ... read more

Two Research Analysts Join SMARI

02/15/2012

RJ Gerard and Stacy Sanders added to market research team at Carmel company. ... read more

Adults Say Most Social Network Users Are Kind

02/13/2012

Fully 85% of adult SNS users say that, in their experience, people are mostly kind in social networking spaces. ... read more