News - June 2012

Many Consumers Just Want Better Features

06/19/2012

Consumers who are less knowledgeable about a product typically make choices based on differences that are easy to compare among the available options, according to a new study in the Journal of Consumer Research. ... read more

Study: Personalized Emails Don’t Impress Customers

06/12/2012

Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business professor ... read more

Definition of ‘Cool’ Has Changed Over the Years

06/11/2012

Do rebelliousness, emotional control, toughness and thrill-seeking still make up the essence of coolness? ... read more

Nearly 15 Percent of Office E-mail is Gossip

06/07/2012

According to some estimates, the average corporate email user sends 112 emails every day. About one out of every seven of those messages, says a new study from Georgia Tech, can be called gossip. ... read more

Marriage May Help Prevent Unhappiness

06/06/2012

Married people may be happier in the long run than those who aren’t married, according to new research by Michigan State University scientists. ... read more

Recent Generations Focus More on Fame, Money Than Giving Back

06/05/2012

Young adults less interested in community issues, politics and environment, finds new research. ... read more

Restaurants Can Improve Customers’ Waiting Experience

06/01/2012

“By redesigning waiting areas, restaurant owners can make more money, and customers can have a more enjoyable experience.” ... read more