• Home>
  • News>
  • Why Americans Use Social Media

Why Americans Use Social Media

Pew Internet & American Life Project

Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn.

These Internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two-thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.

Other factors play a much smaller role: 14% of users say that connecting around a shared hobby or interest is a major reason they use social media and 9% say that making new friends is equally important. Reading comments by public figures and finding potential romantic partners are cited as major factors by just 5% and 3% of social media users, respectively.

See the full report for more details, including differences among age and ethnic groups when it comes to what they value most in social media.

Services

We foster intellectual curiosity and innovative approaches to finding solutions.

View our services

Contact

Give us a call, an email, a fax or stop in to say hello!

Contact us

Join a Survey Panel

Members are eligible for cash drawings 2-3 times a month!

Sign up today!