Wyoming Tourism

Strategic Marketing & Research, Inc., (SMARI) conducts Advertising Effectiveness research that helps Wyoming Tourism to hone its message and target receptive consumers in the right markets.

“SMARI’s ad awareness monitoring approach helps us keep our fingers on the pulse of how and to what degree our campaigns are working in the marketplace,” says Ricks.

“It’s always nice to think that our advertising is hitting the mark – SMARI’s approach helps us to solidly verify that we are – and that is very reassuring and builds confidence that we are headed in the right direction.”

“We can immediately apply (the information provided by SMARI) to help make the Wyoming Tourism marketing efforts even more effective,” says Ricks.