How will potential messaging resonate with the target audience? For our consumer & retail client, it was Promotion Research that helped answer this question.
SMARI’s carefully worded questions yielded consumer insights that gave a clear direction to those building the messaging for their product campaigns. They were able to build statements that resonate with the consumer – statements that instill confidence and built a partnership between our client and those feeding their families.
See some examples of our consumer & retail clients below and the tools we used on this specific study.
INDUSTRIES: Consumer & Retail
SERVICES PROVIDED: Customer Journey Mapping Maximum Differential Scaling Text Analytics