As the Affordable Care Act was enacted throughout the country, our not-for-profit healthcare client needed to restructure the organization to prepare for the major reform and determine the products and messages that resonated best with vulnerable populations. A combination of qualitative and quantitative research was employed.

Using this research, they developed and launched a communications program that helped guide thousands of Indiana residents to the network’s marketplace for their health insurance.

See some examples of our not-for-profit clients below and the tools we used on this specific study.

INDUSTRIES: Healthcare Not-for-Profit

SERVICES PROVIDED: Brand Interpretation Brand Mapping Customer Journey Mapping Customer Satisfaction Tracking