Guiding Change. Inspiring Confidence.
SMARI provides market research you can use. We give you thoroughly researched, actionable insights that help inform your business decisions and lead the pathway to profitability.
Product Research
Always Starts with a Simple Question
The desire for Product Research will often manifest due to a loss in sales. And what can be more important than figuring out the case, identifying a solution and getting your business back on the path to profitability as quickly as possible? Well, if there is something more important, we’ll find it and provide you with actionable insights to get you back in the black.
Why are we losing sales?
Why are our customers not returning?
Are there flaws with our product?
Brand Research
Always Starts with a Simple Question
SMARI can help you track your brand as it matures and changes over time, with data to back it up. How? We analyze factors like target audiences, growth trends, competitive factors, brand awareness levels and recommend the best ways to harness those for your future brand strategy.
How is our brand perceived in the market?
What are the expansion opportunities for our brand?
What is the emotional connection to our brand?
Customer Research
Always Starts with a Simple Question
“Voice of the customer” research is everywhere these days – but are you really maximizing the potential of that voice? SMARI can tell you what the customers really want and not just what you think they want. SMARI combines primary research with the potential hidden in your customer database to develop a strategy that will grow current customers and mitigate customer churn.
What can we do to increase customer loyalty?
What journey does our customer travel to reach us?
What causes customers to leave our brand?
Promotion Research
Always Starts with a Simple Question
Promotion is key to a product’s success. Resources and budgets are poured into marketing and advertising to ensure the proper strategy is designed. With proper design comes proper testing. Along the way, there are alternative choices to test, advertisements to perfect, and communication to enhance. With so much capital invested, it pays to not only ensure success but develop the best form of advertisement by incorporating insight directly from the targeted customer.
Which creative concept should we use?
How can we improve upon this advertisement?
Which message is best received by our target audience?
Workforce Research
Always Starts with a Simple Question
The desire for Workforce Research will often manifest due to a loss in sales. And what can be more important than figuring out the case, identifying a solution and getting your business back on the path to profitability as quickly as possible? Well, if there is something more important, we’ll find it and provide you with actionable insights to get you back in the black.
What's wrong with my workforce?
How can I create a better workforce?
What is a workforce?
Market Assessment
Always Starts with a Simple Question
When it comes to understanding the consumer and the impact their decisions have upon your bottom line, SMARI’s market research can shed the insight needed to ensure strategically sound decisions.
What does our target market think of our offering?
What drives the target audience to make their buying decisions?
What opportunity exists in the marketplace for our products and services?
Travel & Tourism
Agency
Not-for-Profit
Education
Financial Services
Healthcare
Consumer & Retail
Manufacturing
Financial Services
Case Study Featuring:
Star Financial
Customer Research Product ResearchHow do we create a product our customers want? For Star Financial, it was Product and Customer Research that helped answer this question.
Top Innovative Tools used:
- Touchpoint Analysis
- Consumer Segmentation
- Continuous Loop Feedback
Read how our research experts crafted a special study using our innovative tools to shed lights on an area of their business they were overlooking.
Read the Full Case Study
More Case Studies that Set Our Partners on a Pathway to Profitability:
