For over 35 years, SMARI has been providing market research to businesses like yours. We give you thoroughly researched, actionable insights that help inform your business decisions and lead the pathway to profitability.
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SMARI partners with agencies to create the data, validation, & research that informs creative work.
Fortunately, SMARI has provided answers to marketing questions for our Retail clients for over 30 years.
Education in the U.S. is a dynamic space where reinvention is continuous.
The financial industry is changing with new technology and a new type of consumer.
SMARI has partnered with many clients in healthcare from hospital branding to medical device testing.
Developing the right product is at the heart of our research for our manufacturing clients.
Our clients in the not-for-profit ring have a special place in our hearts.
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We help clients get research they need that help them
make better business decisions.
As the Affordable Care Act was enacted throughout the country, the nonprofit healthcare network MDwise needed to restructure the organization to prepare for the major reform and determine the products and messages that resonated best with vulnerable populations. A combination of qualitative and quantitative research was employed.
Using this research, MDwise developed and launched a communications program that helped guide thousands of Indiana residents to the MDwise Marketplace for their health insurance.
Customer Research, Market Assessment and Promotion Research were used to study customer perceptions over a span of time indicated peaks of excellence, paths of mediocrity and troughs of failure guiding future efforts to build brand strength. Understanding customer perceptions helped ABHS retain and gain more followers by streamlining marketing efforts and updating product offerings to exceed customer expectations.
For this case, two ABHS studies were blended together to gather insight from both customers and the general market, which allowed greater research efficiency and reduced project costs.
How do we create a product our customers want? For Star Financial, it was Product and Customer Research that helped answer this question. This endeavor started with synthesizing customer records to understand what potential existed in leveraging data already in the hands of STAR Financial. The goal of such efforts was to better understand and serve its client base.
Using both current and past customer information, customer churn could be understood and predicted. Given the behavior of past customers prior to attrition, it could be predicted which customers were likely to exhibit similar traits, enabling a recourse strategy to be implemented.
How will potential messaging resonate with the target audience? For the Indiana Soybean Alliance (ISA), it was Promotion Research that helped answer this question.
SMARI’s carefully worded questions yielded consumer insights that gave a clear direction to those building the messaging for ISA’s product campaigns. They were able to build statements that resonate with the consumer – statements that instill confidence and built a partnership between the Indiana Soybean Association and those feeding their families.
SMARI provides insights through our blog posts written by our team of experts.
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