Guiding Change. Inspiring Confidence.
The insights you need.
The experience you've been looking for.
SMARI is a leading full-service market research company, harnessing four decades of expertise to deliver thoroughly researched strategic insights with unparalleled client experience.
Be confident in your next decision.
We specialize in delivering custom research solutions designed exclusively around your business needs.
A unique, personalized approach to market research.
Embark on a distinctive journey with our unparalleled, individually tailored approach to market research. This is a space where candor is not just encouraged but celebrated – a sanctuary for genuine, honest conversations.
We thrive on pushing boundaries, questioning assumptions, and embracing the courage it takes to challenge the status quo. At our core, we are attentive listeners, ready to engage in a dialogue that transcends conventional thinking.
When you choose SMARI, you can expect...
Personalization
Immerse yourself in a high-touch, consultant-led experience that goes beyond the ordinary.
Customization
Unleash the power of research meticulously crafted to address your specific objectives, ensuring relevance and precision.
Accommodation
We meticulously design each facet with your timeline and budget in focus, ensuring a seamless fusion of excellence and practicality.
Consultation
We’re a team of thinkers dedicated to crafting strategic solutions that address each of your market research objectives.
With the help of SMARI’s population segment identification and outstanding survey development, we have been able to identify ways we can meet those Hoosiers where they are and cut through the noise with precise and relevant messaging.
Hannah Vorsilak
Marketing Operations, Indiana Soybean Alliance
Guiding you to Connect with your Audience in the Right Place, at the Right Time
At SMARI, we specialize in pinpointing the exact channels and strategies to engage your target audience effectively, ensuring your message resonates and stands out in a crowded digital landscape. Let us help you reach your audience with precision and impact.
Your questions plus our expertise equals powerful insights.
Guiding Change & Inspiring Confidence since 1983
SMARI has called Indiana home for over 40 years while serving clients across the country and beyond. Founded by Jim Ittenbach, we built our reputation on more than just delivering data—we provide strategy and insight that drive real decisions.
Technology has evolved, but our commitment to personalized, high-quality research hasn’t. We combine cutting-edge methods with a hands-on approach, ensuring our clients get insights they can trust. Learn more about our team and how we’ve adapted, grown, and continued to lead in market research.
Our Expertise in Market Research Unlocks Insights Across Diverse Industries
Research shouldn’t live in a silo. We go beyond standard industry recommendations, bringing fresh insights that challenge conventional thinking and spark new strategies.
Our experience spans Education, Healthcare, Financial Services, Retail, Technology, and more. By blending industry expertise with cross-sector insights, we deliver research that’s both informed and innovative.
The people at SMARI make complex research easy. SMARI has proven themselves to be the partner who truly understands our category, business, culture, and what’s important. They’re able to connect the dots consistently and continuously, not just a one off. We trust SMARI, value them and consider them an extension of the team, like coworkers and friends.
Vinzia Gargano
Senior Director, Jackson Hewitt
A Strategic Ally who Understands your Business Inside & Out
At SMARI, we take pride in going beyond traditional research, forging a deep understanding of your business to deliver insights that drive meaningful, ongoing success. Join us in a partnership that feels like having dedicated coworkers and friends by your side.
B2B
Education
Food, Beverage, & Hospitality
Marketing, Advertising, & PR
Retail
Consumer Goods
Financial & Professional Services
Healthcare
Non-Profit
Technology
Our Expertise in Market Research Unlocks Insights Across Diverse Industries
Research insights should not live in a silo. We push against the motto “this is how we have always done it” to challenge industrial research recommendations and bring you fresh insights.
While we leverage best practices and industry knowledge, we also bring cross-industry insight to each project.
Latest Market Research Insights from SMARI
