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    • Our Work
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  • Our Approach
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Celebrating 35 Years of Insights

We’re in the Business
of Providing Answers

What’s your question?

For over 35 years, SMARI has been providing market research to businesses like yours. We give you thoroughly researched, actionable insights that help inform your business decisions and lead the pathway to profitability.

Play Video  Our Approach

What makes SMARI different?

We begin with a simple question – why do we need research? We will help find the underlying need and fully invest in understanding your business needs, questions, and strategies so our market research can enable the best business decision making. From the beginning, our team of professionals will use cutting-edge research techniques to design the study, collect the data, analyze the results, and uncover the insights to help you find your “Ah-ha Moment”. With over 35 years of experience and growth, we still provide our clients with personalized market research.

» OUR RESULTS

Industry Expertise

» See All Industries

  • Agency

    SMARI partners with agencies to create the data, validation, & research that informs creative work.

  • Consumer & Retail

    Fortunately, SMARI has provided answers to marketing questions for our Retail clients for over 30 years.

  • Education

    Education in the U.S. is a dynamic space where reinvention is continuous.

  • Financial Services

    The financial industry is changing with new technology and a new type of consumer.

  • Healthcare

    SMARI has partnered with many clients in healthcare from hospital branding to medical device testing.

  • Manufacturing

    Developing the right product is at the heart of our research for our manufacturing clients.

  • Not-for-Profit

    Our clients in the not-for-profit ring have a special place in our hearts.

Clients Transformed Into Partners

The Basement agency
Fabletics
Roche Diagnostics
Star Financial

case studies

We help clients get the research they need that helps them
make better business decisions.

New Product Development

New Product Development

This research was done to test a new type of catheter prior to launch to determine the best means to message and target the product...
[ Read More ]

Consumer Usage Study

Consumer Usage Study

A device manufacturer wanted to better understand how to make training materials for home dialysis...
[ Read More ]

Brand Research

Brand Research

A non-profit organization asked SMARI to help gauge awareness among its key stakeholders...
[ Read More ]

Customer Profiling & Performance

Customer Profiling & Performance

How can our client continue to offer customers a best-in-class call experience?...
[ Read More ]

Product Communication Testing

Product Communication Testing

Our healthcare client developed and launched a communications program that helped guide thousands...
[ Read More ]

Market Assessment

Market Assessment

Two client studies were blended together to gather insight from both customers and the general market...
[ Read More ]

Predictive Analytics

Predictive Analytics

Using both current and past customer info, customer churn could be understood and predicted...
[ Read More ]

Product Campaigns

Product Campaigns

How will potential messaging resonate with the target audience?...
[ Read More ]

From Our Team of Experts

SMARI provides insights through our blog posts written by our team of experts.

Avatar photo

Want to really understand your employees? | Safe Places

Posted by Katie Ittenbach

One of the hidden gems of research that we often utilize and consistently offers the most surprises and ah-ha moments to our clients is the […]

Read Post
Avatar photo

The Leaky Bucket Analysis | Where data and insights meet

Posted by Katie Ittenbach

What I have found recently is that sales teams, marketing teams, product teams, leadership teams…all the teams have data. No one is short on numbers, […]

Read Post
Avatar photo

How Do You Sweep? An Observational Case Study

Posted by Elizabeth Sutherland

We were inquired by our client to find out if a common cleaning product invented hundreds of years ago (which you’ve probably used and didn’t […]

Read Post

Market Research always starts with a simple question. What's yours?

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SMARI Research

SMARI | Market Research Experts
10333 N. Meridian St. Suite 100 Indianapolis, Indiana 46290

LET'S GET CONNECTED

317-574-7701

EMAIL: contact@smari.com

  • Our Work
    • Testimonials
  • Our Approach
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  • About SMARI
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  • Contact Us
    • Become a Survey Respondent
    • Careers

Marketing Research Blog
Want to really understand your employees? | Safe Places

One of the hidden gems of research that we often utilize and consistently offers the most surprises and ah-ha moments to our clients is the […]

» Read More
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