Since 1983 SMARI has been helping clients get the research they need and apply that research to make the best business decisions.

We are a full-service market research company that has expanded from its local roots, gaining national and international projectsWhile growing, we have continued to focus on personalized service.  Each client deals with senior staff to ensure the quality and relevance of the final results.  SMARI utilizes cutting-edge research techniques to address the needs of clients and bring the “voice of the customer” to the decision process.

Our Mission

SMARI exists to provide consumer-driven insight grounded in data to our clients so that they may make innovative decisions that separates them from competition yet minimizes the risk of making bold decisions. We leverage over three decades of experience and expertise in data collection and interpretation with a team of critical, creative, and abstract thinkers to provide direction for our clients.

What does it really mean?

Guiding Change, Inspiring Confidence was the tagline developed by our founder, Jim Ittenbach. While technology and time change how the work might get done, we will always strive to provide our clients with information not for the sake of information, but for the sake of change. If you’re not changing, you’re dying. But change doesn’t come easy. Sometimes change needs guidance, strategy, direction. But at the end of the day, when insights are provided, and strategy is developed, our clients return to us because of the peace of mind, the confidence, they feel that tomorrow will be a step in the right direction.

First we think; then we do.

SMARI places great emphasis upon diligent needs analysis before tailoring a custom market research plan. We carefully do our homework to ensure complete understanding of all perspectives and challenges.  We then guide clients through the problem-solving process to enable smart decisions, made with confidence.