Full-Service Market Research Company
We are SMARI
SMARI is a full-service research agency established in 1983 with a vision of providing each client with customized research and a consultative delivery.
SMARI delivers data-driven consumer insights for bold, innovative decisions. With over four decades of expertise and a team of critical, creative thinkers, we guide our clients to stand out from the competition while minimizing risk.
Welcome to SMARI, where research meets results.
We are more than just a market research company—we’re your strategic ally, your innovative catalyst, and your trusted partner in making data-driven decisions that drive your success.
With over four decades of experience, we’ve honed our expertise in collecting and interpreting data to provide you with actionable insights.
We take pride in customizing research solutions, challenging conventional wisdom, and collaborating closely with you to navigate today’s ever-changing business landscape.
Built on Purpose, Driven by Curiosity
We Are an Extension of Your Team
We build long-term partnerships by becoming deeply familiar with each client’s organization. Our experienced team adapts to your workflows, aligns research with your goals, and evolves with your needs, providing trusted insights at every stage.
We Love Research
Curiosity drives everything we do. Our flexible, objective-led approach allows data to guide discovery, fueling innovation through persistence and a genuine passion for uncovering meaningful insights.
We Take Pride in Our Work
As a small, agile team, we deliver high-quality research on tight timelines without sacrificing depth or accuracy. Every project reflects our commitment to clear, actionable insights grounded in data integrity and pride in our craft.
We Have Culture
We hire people who love research and care deeply about the work. Our collaborative, supportive environment keeps talent engaged, nurtures accountability, and ensures every team member feels connected to the impact of their research.
We’ve partnered with 200+ forward-thinking companies.
Meet the SMARI Team of Research Experts
Our team of passionate thinkers is the heartbeat of our success. We’re made up of researcher who bring a wealth of knowledge and experience. With backgrounds spanning various industries and research specialties, we come together to solve your unique challenges.
We’re dedicated to pushing boundaries, seeking fresh insights, and guiding change in the world of market research. Get to know the people behind SMARI and discover the faces that drive our commitment to ‘Guiding Change, Inspiring Confidence’.
Market research goes inside the hearts & minds of consumers.
Research conducts studies by gathering, analyzing and interpreting information about a market to determine the “voice of the consumer” and the realities that lie inside customers, organizations, and industries.
Realizing that need for good information is the best first step in making sound decisions. In the course of conducting research, a questionnaire, interview, or database can be leveraged to yield extraordinary and unexpected insights, allowing teams to fine tun their products or restructure an entire strategy.
Successful organizations listen to their customers and stakeholders constantly in order to change and adapt quickly to market phenomena. handled properly, data can be your biggest tool against confusion in an uncertain world.