With the help of SMARI’s population segment identification and outstanding survey development, we have been able to identify ways we can meet those Hoosiers where they are and cut through the noise with precise and relevant messaging.
Marketing Operations and Leadership Director, Indiana Soybean Alliance
Identifying the target demographic is half the battle. For years, the Indiana Corn Marketing Council and the Indiana Soybean Alliance have worked to get our message about sustainable agriculture into specific circles of influence. We knew WHO we wanted to reach, but not WHERE our key audience was receiving their information or HOW ours would best be delivered. With the help of SMARI’s population segment identification and outstanding survey development, we have been able to identify ways we can meet those Hoosiers where they are and cut through the noise with precise and relevant messaging.
SMARI did not disappoint.
Director of Marketing & Communications, CICOA Aging & In-Home Solutions
I first contacted SMARI on the recommendation of a business partner when I was looking for a research firm to provide a baseline measure of brand awareness. SMARI did not disappoint. They provided exceptional customer service, expert analysis and actionable insights that guide our current marketing communication strategy.
SMARI was the most responsive of all the firms.
Chief Marketing, Communications and Community Relations Officer, United Way of Central IN
We needed some additional outside research and developed an RFP to help find the right firm. SMARI was the most responsive of all the firms. They listened very well and worked to fully understand our needs. They developed a research tool that enabled us to gain significant insight into the development of our key marketing strategies. They did what they said they were going to do, when they said they were going to do it and for the price they said it would be. In the end, it was high quality research, analysis, and presentation.
The people at SMARI make complex research easy.
Senior Director, Insights, Jackson Hewitt Tax Services
The people at SMARI make complex research easy. They are responsive to our needs, fair and adaptable, and that makes a world of difference. SMARI has proven themselves to be the partner who truly understands our category, business, culture, and what’s important. They’re able to connect the dots consistently and continuously, not just a one off. We trust SMARI, value them and consider them an extension of the team, like coworkers and friends.
The level of responsiveness and the true partnership is unmatched.
Account Executive, Borshoff
Their flexibility and their skill is superior to the other organizations we've worked with, which is why we keep coming back.
They really take the time to make sure that both we and our clients are comfortable with the research process.
Sr. Vice President, Borshoff
We've collaborated with SMARI on quite a few projects where we've been able to peel the layers of the onion to understand the consumers' motivation.
Sr. Brand Innovation Manager, Jarden Home Brands
SMARI is a true partner to the organizations they support by gathering and analyzing Customer Satisfaction data...
I was extremely impressed with the level of commitment and dedication our Account Executive provided to us. Through her analysis, she understood our customer's voice and brought this awareness to our Leadership team. In addition, SMARI consistently offered potential solutions and/or best practices to hopes of helping us improve our customer experience.
Over the course of three decades I have relied on Strategic Marketing and Research (SMARI) to provide customer-driven business insights that have resulted in smarter decisions at all levels of the organization...
Owner, Mark Heckman Consulting
The team at SMARI is ever-evolving, embracing the latest research techniques but always from a base of common sense, using the right mix of tools and techniques for each project and budget. Unlike many marketing research agents, SMARI understands the key issues and nuances of my business environment, which yields credible, relevant, and actionable recommendations.
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