ToolBox

SMARI utilizes cutting-edge research techniques to address your needs and bring the “voice of the customer” to the decision process. Browse a few of our tools:

Browse by Type

Employee Satisfaction Tracking

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Employee Satisfaction Tracking

This web-based tool designed by SMARI gives employees and/or business units a unique login where they can observe customer satisfaction scores, track progress, and create action plans. This platform also allows leadership to observe action plans and co-design of the project.

Pre/Post Campaign Testing

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Pre/Post Campaign Testing

Need to measure the impact and ROI on a campaign? Brand launch? Product launch? Let SMARI create a pre and post evaluation to serve as benchmark and evaluate success over time.

Heat Mapping

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Heat Mapping

Heat-mapping can be a valuable diagnostic tool to fine-tune and advertisement. What features on the poster or ad do consumers find most interesting and what areas are confusing or disliked? Followed-up by an open-ended response that can offer rich insight as the interpretation and key elements of a promotion.

Breakthrough Evaluation

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Breakthrough Evaluation

SMARI has normative data that evaluates whether an advertisement will reach breakthrough metrics in the market given historic performance of testing advertising. Determine if your TV spot hits breakthrough metrics before investing in the media buy.

Moment-by-Moment Testing

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Moment-by-Moment Testing

SMARI’s Reaction Tracking model enables you to see how your advertisement or animatic storyboards perform through the duration of the spot. This evaluation helps determine when and if the advertisement reaches breakthrough metrics to provide guidance for refinement by scene.

Web-Labs

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Web-Labs

Need to test a website wire-frame or understand what areas of the website are difficult to navigate? Let SMARI use our web-lab research design to test websites and guide development by leading consumers through a scenario to test usability all while offering the ability for clients to observe.

Ideation

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Ideation

Allow SMARI’s training moderators and developers to guide your targeted customer though ideation. This tactic helps bring consumers together to brainstorm and build ideas around pain points and emotion to foster innovation.

Shelf Set Evaluation

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Shelf Set Evaluation

The placement, visual appeal, and promotions observed on the shelf can make or break a product’s success. Through both qualitative observation and quantitative heat mapping tools, we can evaluate overall product success in a true-to-life scenario to ensure product success.

Access Action

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Access Action

This web-based tool designed by SMARI gives employees and/or business units a unique login where they can observe customer satisfaction scores, track progress, and create action plans. This platform also allows leadership to observe action plans and co-design of the project.

Consumer Segmentation

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Consumer Segmentation

Going after the entire consumer market can be a drain on resources. Segmentation begins to break down the market into more digestible segments – each with their own propensity towards purchasing from your brand, demographical composition, and attitudinal disposition toward the category. This can not only help size the market, but develop the best approach to go after those that mean most to your company.

PRIZM Targeting

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PRIZM Targeting

PRIZM coding by Nielsen divides the market into 66 unique segments that can be identified by their address. SMARI contains a license to this segmentation tool that can help understand not only current customers but also serve as mechanism to geo target potential customers to optimize media campaigns.

Customer Satisfaction Tracking

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Customer Satisfaction Tracking

Tracking data provides insights monitored and compared over time. Tracking customer satisfaction, behaviors, and trends guarantees that your brand is ready to face a dynamic marketplace.

Database Segmentation

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Database Segmentation

Databases that include transactional information, demographical, and behavior characteristics are a goldmine for insights. Database segmentation can help identify customer identities and how best to market to each customer. Paired with primary research, we can profile customers based on behaviors and attitudes to optimize strategic messaging decisions.

Brand Interpretation

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Brand Interpretation

Connect with your consumers in an emotional way. SMARI gathers both quantitative and qualitative data to understand the emotional impetus of the brand and maximize its mileage.

360° Audit

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360° Audit

Understand your brand from every viewpoint. A 360ଂ audit provides valuable feedback from key stakeholders within the company, current customers, lost customers, and the consumers market at large. Gathering this range of perspectives can help align brand strategy across the board and make sure everyone is working from the same playbook.

Brand Tracking

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Brand Tracking

Brand, markets, and consumers changes constantly. Tracking brand perceptions, awareness, and trends over time can help navigate through to the optimal strategy to face a dynamic marketplace.

Maximum Differential Scaling

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Maximum Differential Scaling

This discrete choice ranking systems provides not only a rank order of product attributes, concepts, message, or POS advertisements, but also the degree of importance to truly understand to what degree of importance each component at question is to the consumer.

Customer Journey Mapping

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Customer Journey Mapping

This method of research focuses on each phase the customer takes to reach your brand or competitive brands, including mobile use, social media, and other new methods of engagement. Make sure you capture every moment in this journey and understand how your brand figures into your customers’ lives and buying decisions.

Recall Measurement

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Recall Measurement

Need to gain an understanding of where your brand and product awareness stands in the market? SMARI can capture insight as to overall recall of brand and advertising to include channel recall. Take this a step further to recall main message and favorability.

Tracking Research

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Tracking Research

Brand Mapping

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Brand Mapping

Develop a competitive landscape by mapping your brand and key competitors against specific brand attributes. This technique helps illustrate what your brand stands for, what competitors bring to the table and what opportunities exist that can be uniquely seized by your brand, ahead of others.

SWOT Analysis

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SWOT Analysis

Taking a step back and synthesizing the data, SMARI will uncover where your brand stands in the market place by identifying the internal and external factors changing the marketplace. This analysis will provide a go-forward strategy to guide business decisions.

Predictive Analytics

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Predictive Analytics

Conjoint Analysis

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Conjoint Analysis

Closed Loop Communication

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Closed Loop Communication

Voice of the Customer

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Voice of the Customer

Segmentation

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Segmentation

Customer Churn Prediction Modeling

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Customer Churn Prediction Modeling

A customer database holds endless insights about the future behavior of your customers. By identifying lost customers and behaviors leading up to loss, it is possible to predict customers who may be primed to drop off – but now, steps can be taken against these specific losses.

Real-Time Reporting

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Real-Time Reporting

Consumer insights with quick turnaround are always a plus, but now you can access customer feedback on brands, products, or experiences in real time as feedback is provided. Observe satisfaction as customers are evaluating their experience through a client dashboard and take quick action.

Text Analytics

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Text Analytics

Open-ended responses offer insights from customers in their own words. Even when responses are varied and in-depth, SMARI is able to analyze them in aggregate using text analytics to determine trends, themes, and unique perspectives.

Key Drivers of Satisfaction

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Key Drivers of Satisfaction

Ideally, every single customer is 100% satisfied at every step of the customer experience. When that may not be the case, we can research the reasons behind loyalty and dissatisfaction. This process uses statistical techniques to identify the key variable that truly impacts satisfaction and loyalty, which is vital to the customer relationship.

Continuous Loop Feedback

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Continuous Loop Feedback

A bad experience can be an opportunity to grow a relationship and enhance loyalty. Our system allows passes dissatisfied customer “alerts” directly to clients so that the problem can be resolved and relationship salvaged.

Touchpoint Analysis

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Touchpoint Analysis

Is your customer experience consistent across all touch points? Evaluating each point of customer contact is vital to ensure high customer satisfaction and a consistent brand message.