POSTED BY: | August 14, 2023



SMARI Welcomes New Business Development Leader to Spearhead Department Expansion

Fishers, IN – SMARI, a leading market research company, is pleased to announce the appointment of Pat Goodnight as the new Vice President of Business Development, leading the charge in SMARI’s new Business Development Department.

In Pat’s hire, SMARI has secured an accomplished and results-driven professional with a proven track record in driving business development initiatives. With nearly 20 years of experience in market research, Pat brings a wealth of knowledge and expertise to lead the expansion plans.

“In light of increasing sales and an ever-changing marketplace, SMARI has made a pivotal decision to expand operations and reach beyond our existing referral-only based work environment,” said SMARI President Katie Ittenbach.

“Pat Goodnight brings with him the experience, professionalism, and client-first attitude that aligns not only with our future goals, but our culture. Pat marks the first addition of many we plan to bring into the SMARI family as the request for customized, boutique research services continues to challenge our capacity. We are excited about this new step and have complete confidence in Pat’s ability to represent the brand and preserve the reputation that has been earned and demanded from our partners. “

As the new VP of Business Development, Pat will be responsible for formulating and executing comprehensive business development strategies to identify untapped markets, foster strategic partnerships, and enhance our client base. He will collaborate closely with our existing teams to explore innovative ways to meet evolving client needs.

“I am honored to be part of SMARI’s dynamic team,” said Goodnight. “I look forward to leveraging my experience and collaborating with our talented professionals to drive impactful growth. Together, we will forge new paths and unlock unprecedented opportunities for SMARI.”

For more information on open positions at SMARI please get in touch with Mike York at



Since 1983, SMARI has been providing market research to businesses like yours. We give you thoroughly researched, actionable insights that help inform your business decisions and lead the pathway to profitability. We will help find the underlying need and fully invest in understanding your business needs, question questions, and strategies so our market research can enable the best business decision-making pathway. This year, we are celebrating our 40th Anniversary – our new and improved website is coming soon:

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Casey Cupp


August 14, 2023