Brand Attachment Can Lead to Separation Anxiety

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POSTED BY: | November 11, 2010

Can you forge an emotional bond with a brand so strong that, if forced to buy a competitor’s product, you suffer separation anxiety? According to […]


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Benign Envy Sells iPhones – Malicious Envy Sells Blackberries

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POSTED BY: | November 11, 2010

People are willing to pay more for products that elicit their envy—but that’s only when they are motivated by a positive, benign form of envy, […]


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Some Brand Names Are Music to Our Ears

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POSTED BY: | October 21, 2010

If you’re having a bad day, you may want to stay away from listening to commercials for Lululemon or Coca Cola. Or from any retailer […]


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Building Beauty Brand Overseas Requires Cultural Knowledge

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POSTED BY: | October 18, 2010

Fashion and beauty product companies hoping to build their brands overseas need an understanding of the differences in perception of physical beauty in other cultures, […]


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One-Fifth of American’s Have Tried Video Calls and Video Chat

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POSTED BY: | October 14, 2010

Pew Internet & American Life Project Almost a fifth of American adults (19%) have tried video calling either online or via their cell phones. That […]


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