Young people give Google and other top brand search results too much creidibility, research shows. Google it. That’s what many college students do when asked […]
Rude behavior among employees can negatively affect consumer perceptions – even when the incivility isn’t directed at the customer, reveals new research from the University […]
Consumers strongly relate to brands that they perceive as underdogs, according to a new study in the Journal of Consumer Research. “Across contexts, cultures, and […]
Ohio State University After a period of relative calm during the 1990s, rapid changes in American families began anew during the 2000s, a new analysis […]
