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POSTED BY: Jim Ittenbach | August 5, 2011

Pew Internet and American Life Project In its first standalone measure of smartphone ownership, the Pew Internet & American Life Project finds that one third […]

POSTED BY: Jim Ittenbach | July 25, 2011

How much do our children influence our consumption behavior? Much more than we thought. A new study by a Temple University Fox School of Business professor […]

POSTED BY: Jim Ittenbach | July 7, 2011

Pew Internet Project The share of adults in the United States who own an e-book reader doubled to 12% in May 2011 from 6% in […]

POSTED BY: Jim Ittenbach | June 22, 2011

University of Missouri Companies should take negative online postings seriously because such comments can adversely affect public perceptions, according to researchers at the University of […]

POSTED BY: Jim Ittenbach | June 21, 2011

Journal of Consumer Research Having an attractive model shill for a product only helps influence sales in certain situations, according to a new study in […]