Consumers Respond When Asked for Their Input

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POSTED BY: | January 25, 2011

People feel closer to businesses and nonprofits that solicit their advice, according to a new study in the Journal of Consumer Research. “Marketers and nonprofits […]


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Committed Customers Don’t Like Logo Redesigns

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POSTED BY: | January 12, 2011

The negative reaction to Starbucks’ redesigned logo by the company’s self-described most loyal customers may be attributable to the strong connection Starbucks’ consumers feel toward […]


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