USC Marshall Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, […]
Oregon State University When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks […]
True fame isn’t fleeting. That’s what a team of researchers led by McGill University’s Eran Shor and Stony Brook University’s Arnout van de Rijt conclude […]
Sage Publications While those active on social media aren’t shy about expressing opinions on their Facebook pages, how much do their “Likes” really reflect the […]
Massachusetts Institute of Technology Economists often talk about “moral hazard,” the idea that people’s behavior changes in the presence of insurance. In finance, for instance, […]
Ohio State University After a period of relative calm during the 1990s, rapid changes in American families began anew during the 2000s, a new analysis […]
