As we launched into 2016, 91 percent of surveyed consumer-focused organizations plan to use technology to personalize marketing based on learned needs and desired outcomes, […]
Consumers are interacting with brands in more ways than ever before, with the explosive use of mobile devices, apps, customer portals, and personalized communication channels. […]
Empirical evidence indicates that what gets measured, gets managed. Once key performance indicators (KPI) are revealed, behavior adjusts accordingly. While this is the purpose of […]
Ohio State University After a period of relative calm during the 1990s, rapid changes in American families began anew during the 2000s, a new analysis […]
