Usage & Attitudes
Understand market dynamics by analyzing consumer behavior, buying trends, and competitive insights.
What is Usage & Attitudes?
This research uncovers which brands consumers recognize, use, and what influences their purchasing decisions—both practical and emotional. It serves as a foundation for market segmentation, brand development, and positioning, especially in these scenarios:
- Bring a new product to market.
- Understand the influence of a new competitive entrant.
- Extend the reach of an existing product.
- Onboard a new team to understand the category landscape.
- Measure market change over time to maintain relevance.
- Identify any gaps in offerings for new product development.
- Understand brand differentiators and performance.
Key Features of our Usage & Attitudes Solutions
Measure the Market Share and usage of brands in the marketplace.
Use Sentiment Analysis to see categorization trends.
Profile Users of a specific product or service.
Measure Advertising Recall in the market.
Quadrant Analysis to see market performance against importance.
Understand the Purchase Funnel of buyers.
Identify the Usage Patterns and purchase behaviors of the category.
Compare positioning and notoriety with Brand Mapping.
Benchmark performance against competition using Gap Analysis.
Identify the “Moment of Truth” that impacts a purchase.
Get Trend Analysis of changes in behaviors over time.
SWOT Analysis of current realities, emerging trends, and buying behaviors.
Comprehensive Usage and Attitude Analysis
SMARI’s approach to Usage and Attitudes studies is to start at a high level to consider market dynamics, define consumer behaviors and interests, understand the purchasing funnel, and determine the impact of competition.
Ready to understand what drives your customers’ choices? Let’s explore how SMARI’s Usage & Attitude Studies reveal key insights.
Usage & Attitudes Studies are like The Swiss Army Knife of Market Research
Custom research delivers the most value by focusing on consumer behavior while tailoring analysis to specific needs.
Discover Market Opportunity
Between understanding what drives a purchase and how brands lean into the offerings, market whitespace can be identified and leveraged.
Gauge Category Health
Given what matters most to consumers, competitive dynamics, and consumer buying behaviors, the competitive intensity of a market can be measured.
Measure the Impact
Change is inevitable. Whether it is a new competitor, new technology, or external driver, the market for a product or service can change quickly.
Create a Call-to-Action
Understanding what drives consumers to buy, how they go about this purchase, and who is buying can equip teams with the tools to intercept the buyer journey.
Why Choose SMARI for Usage & Attitudes Research?
Usage and Attitudes research connects consumer behavior with key brand differentiators, providing a clear picture of market dynamics. SMARI simplifies complex research, analyzing each component to reveal its impact on brand and market health.
Partner with us for deep expertise, a tailored approach, and cutting-edge methodologies that drive real results. Your success is our mission, and we are committed to helping you stay ahead in an evolving market.