Market Research for Food, Beverage, & Hospitality
Market research is the secret ingredient to success for food, beverage, & hospitality where consumer preferences are paramount.
Create Memorable, Differentiated Experiences
In food, beverage, and hospitality, success comes from understanding what consumers truly want. As expectations rise, brands have the opportunity to refine experiences that leave a lasting impression.
At SMARI, we uncover what drives consumer choices—whether selecting a product, booking a destination, or dining out. These insights help brands create new experiences or optimize existing ones, ensuring they resonate with their audience. The key to memorable experiences starts with research.
We've loved working with the SMARI team. They are thorough, thoughtful, flexible, accommodating, and highly responsive. They are our go-to partner for actionable customer research.
Amber Quist
Chief Brand Officer, Hai Hospitality
Crafting Exceptional Guest Experiences by Delivering Insights
At SMARI, we’re committed to providing hospitality partners with a seamless experience marked by thoroughness, thoughtfulness, flexibility, accommodation, and highly responsive customer research.
Want to create memorable dining, travel, or product experiences? Learn how SMARI uncovers what truly drives consumer choices.
Discover Tailored Research Solutions for Culinary and Hospitality Success
We understand that the food, beverage, and hospitality industry demands a nuanced approach, and our suite of services is designed to address specific challenges and objectives.
Our team collaborates closely with you to tailor these services to your specific challenges and objectives, ensuring that our research insights are not just informative but actionable.
Brand Research
Dive deep into the perception and resonance of your brand in the food, beverage, and hospitality landscape. Understand how your brand is perceived and uncover opportunities to strengthen its identity.
Usage & Attitudes
Gain insights into consumer behaviors, preferences, and attitudes towards your products and services. Identify usage patterns and uncover opportunities for product optimization.
Innovation & Optimization
Stay ahead of the curve with innovation insights. Explore new product or service ideas, optimize existing offerings, and understand market receptivity to stay at the forefront of culinary and hospitality trends.
Customer Experience & Journey Mapping
Understand the customer journey from discovery to post-purchase experience. Identify touchpoints for improvement and create memorable experiences that foster customer loyalty.
Segmentation & Targeting
Identify and define key market segments within the industry. Tailor your marketing and business strategies to effectively target specific consumer groups, ensuring precision in your approach.
Positioning & Messaging Testing
Fine-tune your brand positioning and messaging to resonate with your audience. Test different positioning strategies to identify the most compelling and impactful way to communicate your brand narrative.
Qualitative Research
Dive into the qualitative aspects of consumer experiences and perceptions. Through in-depth interviews, focus groups, and ethnographic studies, capture nuanced insights that quantitative data may not reveal, providing a holistic understanding of your market.
Market Research Benefits for Food, Beverage, & Hospitality
Know Your Audience
Identify customer demographics, preferences, and behaviors to ensure your offerings align with their expectations, reinforcing your brand’s mission.
Create Better Products & Experiences
Pinpoint where operations fall short and use research to improve service, streamline processes, and enhance overall customer satisfaction.
Why Food, Beverage, & Hospitality Companies Choose SMARI
We take a personalized approach to market research, tailored to the unique challenges of this industry. With SMARI, you gain the strategic insights needed to stand out in food, beverage, and hospitality.
Personalization
At SMARI, our high-touch, consultant-led approach ensures that you have a dedicated expert guiding you through every step of the research journey. We believe in forging relationships that go beyond data and understanding the intricacies of your business.
Customization
Cookie-cutter solutions simply won’t cut it in the world of culinary and hospitality. We craft bespoke research methodologies that align with your business objectives. Whether it’s unveiling consumer preferences or optimizing operations, our customized approach ensures that the insights you receive are impactful.
Accomodation
We recognize that time is of the essence in the fast-paced world of food, beverage, and hospitality. Our project design is not just about delivering insights; it’s about meeting your timelines and adhering to your budget constraints.
Consultation
We are more than just number crunchers. We are a team of thinkers dedicated to synthesizing insights and crafting strategic solutions that address each objective with a keen understanding of both internal and external market forces.
