A brand is built on smart and effective business decisions: now you can have all the data to back it up.
Research can show if your brand is performing in the marketplace as you’d prefer, and understanding how the market relates to it is vital to the strategy at all stages of the maturity model. SMARI’s approach to brand research will provide insight about brand equity and how best to leverage its strengths and overcome potential weaknesses.
Smari's Innovative Customer Research Tools:
Develop a competitive landscape by mapping your brand and key competitors against specific brand attributes. This technique helps illustrate what your brand stands for, what competitors bring to the table and what opportunities exist that can be uniquely seized by your brand, ahead of others.
Brand, markets, and consumers changes constantly. Tracking brand perceptions, awareness, and trends over time can help navigate through to the optimal strategy to face a dynamic marketplace.
Understand your brand from every viewpoint. A 360ଂ audit provides valuable feedback from key stakeholders within the company, current customers, lost customers, and the consumers market at large. Gathering this range of perspectives can help align brand strategy across the board and make sure everyone is working from the same playbook.
Connect with your consumers in an emotional way. SMARI gathers both quantitative and qualitative data to understand the emotional impetus of the brand and maximize its mileage.