Smari's Innovative Customer Research Tools:
Customer Churn Prediction Modeling
A customer database holds endless insights about the future behavior of your customers. By identifying lost customers and behaviors leading up to loss, it is possible to predict customers who may be primed to drop off – but now, steps can be taken against these specific losses.
Consumer insights with quick turnaround are always a plus, but now you can access customer feedback on brands, products, or experiences in real time as feedback is provided. Observe satisfaction as customers are evaluating their experience through a client dashboard and take quick action.
Open-ended responses offer insights from customers in their own words. Even when responses are varied and in-depth, SMARI is able to analyze them in aggregate using text analytics to determine trends, themes, and unique perspectives.
Key Drivers of Satisfaction
Ideally, every single customer is 100% satisfied at every step of the customer experience. When that may not be the case, we can research the reasons behind loyalty and dissatisfaction. This process uses statistical techniques to identify the key variable that truly impacts satisfaction and loyalty, which is vital to the customer relationship.