Smari's Innovative Customer Research Tools:
Shelf Set Evaluation
The placement, visual appeal, and promotions observed on the shelf can make or break a product’s success. Through both qualitative observation and quantitative heat mapping tools, we can evaluate overall product success in a true-to-life scenario to ensure product success.
PRIZM coding by Nielsen divides the market into 66 unique segments that can be identified by their address. SMARI contains a license to this segmentation tool that can help understand not only current customers but also serve as mechanism to geo target potential customers to optimize media campaigns.
Allow SMARI’s training moderators and developers to guide your targeted customer though ideation. This tactic helps bring consumers together to brainstorm and build ideas around pain points and emotion to foster innovation.
Need to test a website wire-frame or understand what areas of the website are difficult to navigate? Let SMARI use our web-lab research design to test websites and guide development by leading consumers through a scenario to test usability all while offering the ability for clients to observe.
SMARI’s Reaction Tracking model enables you to see how your advertisement or animatic storyboards perform through the duration of the spot. This evaluation helps determine when and if the advertisement reaches breakthrough metrics to provide guidance for refinement by scene.
SMARI has normative data that evaluates whether an advertisement will reach breakthrough metrics in the market given historic performance of testing advertising. Determine if your TV spot hits breakthrough metrics before investing in the media buy.
Maximum Differential Scaling
This discrete choice ranking systems provides not only a rank order of product attributes, concepts, message, or POS advertisements, but also the degree of importance to truly understand to what degree of importance each component at question is to the consumer.
Heat-mapping can be a valuable diagnostic tool to fine-tune and advertisement. What features on the poster or ad do consumers find most interesting and what areas are confusing or disliked? Followed-up by an open-ended response that can offer rich insight as the interpretation and key elements of a promotion.
Pre/Post Campaign Testing
Need to measure the impact and ROI on a campaign? Brand launch? Product launch? Let SMARI create a pre and post evaluation to serve as benchmark and evaluate success over time.
Open-ended responses offer insights from customers in their own words. Even when responses are varied and in-depth, SMARI is able to analyze them in aggregate using text analytics to determine trends, themes, and unique perspectives.
Need to gain an understanding of where your brand and product awareness stands in the market? SMARI can capture insight as to overall recall of brand and advertising to include channel recall. Take this a step further to recall main message and favorability.