Custom-Tailored Research Strategy
Our approach to strategic market research.
Why choose SMARI? We specialize in pinpointing the exact channels and strategies to engage your target audience effectively, ensuring your message resonates and stands out in a crowded digital landscape.
So, what do we do?
The Research Process
We pride ourselves on carefully executing and monitoring all steps of the research process.
From initial needs assessment to final presentation of results, the project is managed to ensure accurate and timely delivery of research that speaks to your unique business needs.
Project Kickoff
Moderated kickoff meeting with stakeholders to solidify objectives and develop hypotheses to prove or disprove in research.
deliverables
- Ideation
- Connect Research with Outcome
Survey Development
Custom research survey developed with proper question sequence and industry best practices to ensure high quality data output.
deliverables
- Custom Design
- Proper Question Development & Sequencing
Survey Programming
Programming to include advanced features and to provide a positive respondent experience to include mobile optimization.
deliverables
- Advanced Features
- Respondent Engagement
- Mobile Optimized
Data Collection
Recruitment of respondents, monitoring of consumer representation, and validity of respondent participation.
deliverables
- Consumer Targeting
- Data Integrity
- Quota Control
Analysis & Reporting
Visual summarization to ensure easy interpretation including a consultative interpretation and recommendations.
deliverables
- Visual report
- Strategy
- Direction
Presentation of Results
Review of results with stakeholders for complete understanding with strategic insights and recommendations. After the presentation, the SMARI team remains available indefinitely to provide support.
deliverables
- Clarity
- Next Steps
- Support
How our Process Makes Us Different
At SMARI, our goal is to lay a strong foundation for research by uncovering the true objectives behind the initial question. Often, what seems like the problem is just a symptom of something deeper.
Through a consultative and collaborative process, we shape a tailored research approach, build trust, and deliver actionable insights so you can focus on what matters most.
When you choose SMARI, you can expect...
Personalization
Experience a hands-on, consultant-led approach that goes beyond the expected.
Customization
Get research tailored to your specific goals, delivering insights that are both relevant and precise.
Accommodation
Every detail is designed with your timeline and budget in mind, balancing quality and practicality.
Consultation
We’re a team of problem-solvers focused on creating strategic solutions for your market research needs.