The keystone of a vibrant community is located at the intersection of local resident and local business. Small business is the economic engine of community […]
The keystone of a vibrant community is located at the intersection of local resident and local business. Small business is the economic engine of community […]
As we launched into 2016, 91 percent of surveyed consumer-focused organizations plan to use technology to personalize marketing based on learned needs and desired outcomes, […]
Empirical evidence indicates that what gets measured, gets managed. Once key performance indicators (KPI) are revealed, behavior adjusts accordingly. While this is the purpose of […]
Consumers migrate to brands that trigger emotionally charged experiences that fulfill emotional aspirations. Without an emotional connection, a brand will not capture a customer – […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
