Have you ever received a request for help and wondered how deserving the recipients are of your donation? This way of thinking may seem inconsistent […]
Journal of Consumer Research Coolness helps sell everything from fashion and music to electronics and cigarettes. According to a new study in the Journal of […]
International Journal of Services and Standards Website privacy policies are almost obligatory for many online services, but for anyone who reads these often unwieldy documents, […]
Journal of Consumer Research When purchasing items online, reading customer reviews is a convenient way to get a real-world account of other people’s opinions of […]
Discovering the interconnectedness of consumer behavior, dispositions and brand emotional engagements - this is where the magic takes placed and opportunity prevails.
