Brand Research
Build a lasting brand by refining your message and aligning it with your audience’s values and aspirations.
What is Brand Research?
Brand research begins with a fundamental question: Who are we? This insight shapes decisions, from launching a new brand to refining messaging for a new audience.
- Establish a new brand
- Modernize a historical brand
- Bring together multiple brands in a merger or acquisition
- Understand a brand given a change in leadership
- Reinvent a brand to focus on new opportunities
- Fine-tune a brand voice to meet a new target market
We analyze internal and external perspectives to show where your brand stands and where it could go, helping leadership make bold decisions that drive growth.
Key Features of our Brand Research Solutions
Measure Brand Awareness based on recall and notoriety.
Discover New Markets to build awareness.
See your Brand Personality in the eyes of the consumer.
Ensure company leadership is on the same page with Leadership Continuity.
Focus Enhancement to clarify messaging and provide greater meaning.
Identify barriers to brand choice and define competition.
Measure Brand Health based on equity and KPI Performance.
Define brand voice and Market Position among the competition.
Project Tracking over time to measure data and ensure progress.
Ensure Brand Continuity from internal to external.
Assess brand communication, Message Impact, and alignment.
Loyalty Assessment to learn brand loyalty and advocacy.
Framework: Brand Audit
A strong brand starts with internal alignment. Inconsistent messaging often comes from within an organization, making it essential for leadership and employees to share a unified vision. Comparing internal and consumer perspectives reveals gaps, while market analysis uncovers misconceptions and competitive positioning, leading to a clearer brand strategy.
Framework: Brand Awareness Funnel
Brand awareness goes beyond recognition. Understanding how awareness shapes perception and drives purchase decisions is key to long-term success. Retention fuels acquisition, and loyal customers who repurchase and advocate for the brand have a direct impact on growth and profitability.
Framework: Brand Tracking
A complete brand analysis compares internal, consumer, and market perspectives. This reveals inconsistencies, clarifies advocacy drivers, and highlights barriers to success. By triangulating these insights, brands can refine their messaging, strengthen positioning, and build a lasting impact.
Ready to define or redefine your brand? Let’s discuss how SMARI can provide clarity and drive your brand’s growth.
Unlocking the Benefits of Brand Research
We take brand research seriously, combining the right methodologies and strategies to help leaders make bold decisions. Our approach empowers brands with insights that drive clarity, confidence, and growth.
Build a Cohesive Brand
Build a consistent brand message from the inside out that resonates with consumers.
Drive an Emotional Connection
Have the power to connect with customers on a deeper level and learn how to tap into new markets.
Win Brand Advocates
Retention is an acquisition strategy. Have your brand work hard for you through organic referrals.
Position for the Future
It is not enough just to understand what your brand is today. You need to be ready to build the brand of tomorrow.
Why Choose SMARI for Brand Research Services?
Without active brand management, the market defines your narrative. SMARI helps you stay in control, aligning your message across employees, customers, and consumers. We simplify complex brand research, uncovering where your brand stands today and where it can go next.
Partner with us for expert insights, a personalized approach, and cutting-edge methodologies that deliver real results. Your success is our success, and we are committed to helping your brand thrive.