Market Research for Consumer Goods & Services
Know the hearts and minds of your consumer to boost conversion and lifetime value.
Know your brand. Know your customer. Create a competitive advantage.
Consumer markets are fast-moving and competitive, requiring brands to adapt to shifting preferences and industry demands. Whether manufacturing, distributing, or selling, market research keeps the consumer at the center of every decision.
Brands don’t lack data—they lack insights. That’s where SMARI comes in. We cut through complexity, synthesize information, and deliver clear, strategic recommendations tailored to your business goals.
We've collaborated with SMARI on quite a few projects where we've been able to peel the layers of the onion to understand the consumers' motivation.
Deepankar Pant
Sr. Brand Innovation Manager, Jarden Home Brands
Unlocking Consumer Motivation with Insights that Drive Our Collaboration
At SMARI, our collaborative projects go beyond research – we delve into the essence of consumer motivation, providing invaluable insights that propel consumer brands forward.
Looking for a research partner to help you focus on the consumer? SMARI provides the insights you need to make informed decisions.
Custom Solutions for Consumer Goods & Services Challenges
Whether you are launching a new product, rebranding, or adapting to evolving consumer trends, our services can be tailored to address your industry-specific challenges and objectives.
The result? A competitive edge backed by data-driven decisions that drive success in the consumer goods & services market.
Brand Research
We delve deep into the consumer perception of your brand, helping you understand its strengths and weaknesses. This service provides valuable insights to fortify your brand image, distinguish it in the market, and connect more effectively with your audience.
Usage & Attitudes
Gain a comprehensive understanding of how consumers engage with your products and what drives their preferences. This information helps fine-tune your product offerings, optimize pricing strategies, and enhance customer satisfaction.
Innovation & Optimization
In the consumer goods industry, innovation is key. We help you identify emerging trends and assess the potential of new product ideas, guiding you to make informed decisions about product development and innovation.
Customer Experience & Journey Mapping
Dive into the consumer’s experience with your brand, mapping their journey from initial awareness to post-purchase satisfaction. This service identifies pain points and opportunities for improvement, ultimately enhancing customer loyalty.
Segmentation & Targeting
Understand the various consumer segments within your market and pinpoint the most promising ones for your products. This knowledge allows for precise targeting, ensuring your marketing resources are allocated efficiently.
Positioning & Messaging Testing
Test different positioning strategies and messaging to find the most compelling and persuasive approach for your products. This service aids in crafting marketing campaigns that resonate with consumers.
Qualitative Research
Through in-depth interviews, focus groups, and ethnographic research, we dive into the nuanced world of consumer opinions, beliefs, and attitudes. This approach is particularly valuable in uncovering unspoken consumer needs and desires.
Market Research Benefits for Consumer Goods & Services
Know Your Market
Understand the competitive landscape and know how your brand differentiates itself. Identify the potential opportunities and threats that face your category.
Focus Your Marketing
Ensure your marketing message reaches the right person, at the right time, with the right message. Do not waste marketing dollars and time.
Make Better Products, Services, and Experiences
Optimize current offerings and ideate new ones. Let the consumer guide development.
Why Consumer Goods & Services Companies Choose SMARI
SMARI provides personalized research solutions that drive growth, improve products, and refine marketing strategies—helping your brand stay ahead in a competitive market.
Personalization
Our dedicated team collaborates closely with you to ensure that your research aligns perfectly with your consumer goods & services business objectives. We recognize that one size does not fit all, and our personalized approach is designed to meet your specific needs.
Customization
We craft research solutions that are tailor-made for your unique objectives. Our commitment to customization ensures that your insights are precisely aligned with the challenges and opportunities in the consumer goods & services industry, providing you with a significant advantage.
Accomodation
We build our project designs with your specific circumstances in mind. Your success is our priority, and we accommodate your schedule and financial parameters to deliver results that meet and exceed your expectations.
Consultation
We are more than just number crunchers. We are a team of thinkers dedicated to synthesizing insights and crafting strategic solutions that address each objective with a keen understanding of both internal and external market forces.
