Thanks for meeting up with us at TEDxIndianapolis, a place where Indy’s bright minds come together and share ideas. We hope our brilliant team can be of service to your creative work and business decisions.
SMARI is a full service custom market research firm that has advised companies large and small in many industries on various projects from ad concept testing to brand equity evaluation and competitive assessments.
Still not sure if market research is right for you? Follow your way through this infographic!
We’ll start with a needs assessment conversation. What can you expect? Check it out:
-
Tell us about your company and role
-
Why is there a need for research? What are the objectives?
-
What is the target audience?
-
How will the research be used?
-
What decisions will be made as a result of research?
The Market Research Process
-
Initial needs assessment
-
Proposal offers customized research methodology
-
Kick-off meeting to determine objectives, hypotheses, and desired outcomes
-
Research execution (quantitative and qualitative methodologies)
-
Insights report with recommendations
-
Presentations with visual analytics
-
Ongoing consultation of research implications
Still Curious? Great!