Innovation & Optimization
Fuel innovation by uncovering consumer needs, desires, and goals, giving your team the insights to truly resonate.
What is Innovation & Optimization?
Consumers may not define the next big innovation, but research reveals their needs, frustrations, and emotions. These insights help teams think differently and design with purpose. As Henry Ford said, “If I asked people what they wanted, they would have said faster horses.” SMARI doesn’t place the burden of innovation on consumers. Instead, we provide the tools to reimagine solutions with them at the center.
Innovation isn’t just about new ideas. It is also about improving existing products, optimizing marketing, and prioritizing features. Research helps teams focus their efforts, saving time, energy, and cost while driving meaningful progress.
Key Features of Innovation & Optimization Solutions
Use Observational Research to understand unspoken behaviors.
Compile Jobs To Be Done with tasks consumers are trying to accomplish.
Test iterations to measure consumer interest with Concept Testing.
Emotional Impact measures the emotional weight of consumer needs.
Feature Prioritization metrics based on what matters most to consumers.
Usability Testing to see how consumers act and interact first-hand.
Moderator-led Ideation Focus Group for needs, wants, and sentiments.
Explore strengths and opportunities with internal Leadership Interviews.
Pain Point Identification for opportunity.
Our Framework for Innovation & Optimization
Looking for a research partner to help you prioritize features and optimize marketing? Collaborate with SMARI for data-driven innovation.
Maximize Success with the Benefits of Innovation & Optimization
We help brands save time and money by ensuring innovation starts with consumer needs. A deep understanding of their goals reduces costly missteps in product and service development.
Create New Products & Services
Focus resources on creating feature or service offerings that consumers value most and are willing to pay for endorse the brand for.
Prioritize Feature Development
Describe a product, service or experience using the language that drives the greatest interest, call-to-action and reach.
Create Captivating Experiences
Create an experience worth coming back for or endorsing. Remove consumer friction and create more points of delight.
Measure Market Interest
Size the potential market for a product or service idea. Ensure willingness to pay aligns with development costs to ensure a successful launch.
Why Choose SMARI for Innovation & Optimization?
Innovation research requires more than data. It demands a deep understanding of consumer behavior and sentiment. SMARI uncovers fresh insights by navigating the complexities of consumer aspirations and emotions with skill and expertise.
Partner with us for expert guidance, a personalized approach, and cutting-edge methodologies that turn insights into action. Your success is our success, and we are committed to helping you innovate with confidence.