Insights and Articles from Market Research Experts | SMARI

Solutions
Your Custom Research Solutions

Each research question in then transformed into a business objective that becomes the north star for creating a customized research solution. While no two projects are exactly alike, SMARI’s expertise can be categorized into these research solutions.

View All Solutions
Brand Research

Usage & Attitudes

Innovation & Optimization

Customer Experience & Journey

Segmentation & Targeting

Positioning & Messaging

Qualitative Research
Industries
We Specialize in Strategic Research

We see the big picture from B2B to B2C. The cross pollination of insight across industries makes the research stronger, fresher, and more valuable for clients. We understand the internal leadership team and the strategic objectives that disseminate from manufacturing to distribution to retail. See how we have helped clients across all industries.

View All Industries
B2B

Consumer Goods & Services

Education

Financial & Professional Services

Food, Beverage, & Hospitality

Healthcare

Marketing, Advertising, & Agencies

Nonprofit
About
We are SMARI

Although research is constantly changing and advancing, the heart of what we do for our clients has never changed. We provide quality research solutions and strategic outcomes that give our clients the confidence to move forward and drive change.

About SMARI
Why SMARI

Our Approach

Our Story

Meet the Team

Careers
Insights

What We're Saying

See the latest from SMARI from team events to shared industry knowledge.

Read Latest Articles

How is Today’s Business Climate Impacting Your Business?

Tips for Remote Work

Have you considered a career as a market research analyst?

Solutions
Your Custom Research Solutions

Each research question in then transformed into a business objective that becomes the north star for creating a customized research solution. While no two projects are exactly alike, SMARI’s expertise can be categorized into these research solutions.

View All Solutions
Brand Research

Usage & Attitudes

Innovation & Optimization

Customer Experience & Journey

Segmentation & Targeting

Positioning & Messaging

Qualitative Research
Industries
We Specialize in Strategic Research

We see the big picture from B2B to B2C. The cross pollination of insight across industries makes the research stronger, fresher, and more valuable for clients. We understand the internal leadership team and the strategic objectives that disseminate from manufacturing to distribution to retail. See how we have helped clients across all industries.

View All Industries
B2B

Consumer Goods & Services

Education

Financial & Professional Services

Food, Beverage, & Hospitality

Healthcare

Marketing, Advertising, & Agencies

Nonprofit
About
We are SMARI

Although research is constantly changing and advancing, the heart of what we do for our clients has never changed. We provide quality research solutions and strategic outcomes that give our clients the confidence to move forward and drive change.

About SMARI
Why SMARI

Our Approach

Our Story

Meet the Team

Careers
Insights

What We're Saying

See the latest from SMARI from team events to shared industry knowledge.

Read Latest Articles

How is Today’s Business Climate Impacting Your Business?

Tips for Remote Work

Have you considered a career as a market research analyst?

Market Research Solutions Experts

Market Research Insights

We’re talking news & trends around market research plus the latest with SMARI.

From the Researchers

How is Today’s Business Climate Impacting Your Business?

Tips for Remote Work

Have you considered a career as a market research analyst?

Want to really understand your employees? | Safe Places

SMARI News

SMARI’s Katie Ittenbach selected as 2020 Indy’s Best and Brightest finalist

SMARI’s Katie Ittenbach joins Missouri State University Customer Experience (CX) Board

Indiana Chamber Podcast featuring Katie Ittenbach: In Charge – On the Job and Off

Business Handshake

Our Team Has Expanded!

Whiteboard Friday

Whiteboard Friday Season 1 Episode 4

Whiteboard Friday Season 1 Episode 3

Whiteboard Friday Season 1 Episode 2

Whiteboard Friday Season 1 Episode 1

Case Studies

How Do You Sweep? An Observational Case Study

Brand Research – Case Study

We Asked People to Document Every Time They Sat Down…

So… You Want to Moderate a Focus Group.

More Articles

The Leaky Bucket Analysis | Where Data and Insights Meet

Read

4 Ways to Minimize Burnout Among Work-from-Home Employees

Read

Being an Insider & an Outsider in Market Research: Advice for Recent Grads

Read

How has COVID impacted your business or industry?

Read

Remaining Relevant

Read

Vibrant Communities Don’t Just Happen!

Read

Let SMARI Inspire your Confidence and Guide Enlightened Change

Read

Expect the Post-Pandemic Workplace to Shift

Read