Market Research for Marketing, Advertising, & PR Agencies
Empowering Agencies with Deep, Actionable Insights for Differentiated Strategies
Unlocking Breakthrough Insights Through a Comprehensive Discovery Process
At SMARI, we complement your agency’s expertise with deep market research, acting as an extension of your team. We go beyond basic surveys, uncovering insights that drive fresh strategies and informed decisions.
Whether we’re at the table with you or supporting behind the scenes, our research strengthens your creative process and helps you deliver standout results. With SMARI, your agency gains a data-driven foundation to better serve clients and maximize impact.
SMARI is a valued, collaborative partner in understanding our strategic goals, aligning research accordingly and contributing value beyond what's expected.
Kyle Martin
President, Ferguson Agency
Making an impact on marketing through strategic partnership.
We’re redefining collaboration in marketing, aligning research with strategic goals and consistently delivering value beyond expectations for our partners.
Seeking to strengthen your creative process with data-driven insights? SMARI acts as an extension of your team, delivering standout results.
Customized Research Solutions for Agency Success
At SMARI, we offer a suite of market research services diligently designed to address the specific challenges and objectives of marketing, advertising, and PR agencies.
Each service is not just a standalone offering but a customizable solution, ensuring that it aligns precisely with the unique dynamics of your campaigns.
Brand Research
Uncover the essence of your brand and its perception in the market. From brand equity analysis to competitor benchmarking, our brand research service provides insights to enhance and fortify your agency’s brand identity.
Usage & Attitudes
Delve into the behaviors and attitudes of your target audience. Understand how consumers use products or services and their perceptions, enabling your agency to tailor campaigns that resonate authentically.
Innovation & Optimization
Stay at the forefront of industry innovation. This service identifies emerging trends and opportunities, ensuring your agency is primed for groundbreaking campaigns that captivate audiences.
Customer Experience & Journey Mapping
Map every touchpoint of the customer journey. This service offers a holistic view of the customer experience, enabling your agency to optimize interactions and create seamless, impactful journeys.
Segmentation & Targeting
Identify and understand distinct market segments. This service allows your agency to tailor campaigns for specific audience segments, optimizing reach and engagement.
Positioning & Messaging Testing
Craft compelling narratives that resonate. Our positioning and messaging testing service assesses the effectiveness of your messaging, ensuring that your agency communicates with clarity and impact.
Qualitative Research
Explore depth and nuance through qualitative insights. Whether through focus groups, in-depth interviews, or ethnographic studies, our qualitative research service unveils the human side of your audience, providing valuable context for strategic decision-making.
Market Research Benefits for Agencies
Know Your Target Market
Market research reveals key demographics, behaviors, and preferences, helping agencies align messaging with their client’s target audience for a stronger connection.
Optimize Brand Positioning
Research uncovers how a brand is perceived, ensuring messaging, tone, and positioning resonate with consumers and stand out from competitors.
Improve Campaign Effectiveness
Data-driven insights predict how audiences will respond to different messages and channels, increasing the effectiveness and impact of marketing efforts.
Why Marketing, Advertising, & PR Agencies Choose SMARI
Precision and personalization matter. SMARI goes beyond conventional research, providing tailored insights that help your agency thrive in a competitive market.
Personalization
SMARI offers a high-touch, consultant-led experience, ensuring that your agency’s unique challenges and objectives are thoroughly understood and addressed. Our consultants become an extension of your team, working collaboratively to craft insights that resonate.
Customization
We recognize that every campaign, every challenge, and every goal is unique. With SMARI, expect research solutions tailored to meet your specific objectives. From brand perception to advertising impact, each study is crafted to provide insights that directly inform and enhance your agency’s strategies.
Accomodation
At SMARI, our project design is not just about meeting your goals but doing so within the constraints of your timeline and budget. We accommodate the dynamic nature of your industry by providing efficient, streamlined processes that deliver results without compromising on quality.
Consultation
We are more than just number crunchers. We are a team of thinkers dedicated to synthesizing insights and crafting strategic solutions that address each objective with a keen understanding of both internal and external market forces.
