Positioning & Messaging Testing
Test and refine your value proposition to ensure your messaging resonates, strengthens branding, and drives customer loyalty.
What is Positioning & Messaging Testing?
Positioning and messaging testing helps teams determine which option performs best, providing clarity on the right direction to take. It goes beyond simple preference questions to assess how a product, service, or brand is perceived against competitors and whether key messages are clear, relevant, and compelling.
- Identify which creative positioning resonates
- Determine the optimal feature set
- Find the best way to describe a product or service
- Choose a logo that aligns with the brand promise
- Select packaging that drives the strongest call to action
- Measure the success of a landing page
Key Features of Positioning & Messaging Testing
Package Optimization to catch attention with the right value proposition
Ensure your logo communicates brand values with Logo Interpretation.
Highlighter Diagnostic for which phrases resonate and how they’re interpreted.
Market Reach Optimization determines the best set to reach the audiences.
Polarization Identification prevents message misinterpretation or turn-offs.
Discrete Choice Prioritization of forced trade-off of features, benefits, etc.
Understand the emotional resonance of communication with Sentiment Analysis.
Heat Mapping Diagnostic for an analysis of how visuals capture attention.
A ‘winner’ is more than preference, it must have Brand Alignment.
Our Framework for Positioning & Messaging Testing
Want to ensure your brand’s message truly resonates? Partner with SMARI for impactful positioning and messaging testing.
Test, tune, and strengthen your brand message.
Consumer-facing concepts shape a brand’s identity and impact. Testing them with consumers helps avoid costly mistakes, improve engagement, and boost conversions.
Safeguard Your Brand
A second look at an image or description can prevent misinterpretation, protect brand equity, and avoid isolating audiences.
Drive Higher Emotional Engagement
Where there is emotion, there is motivation. Ensure your messaging resonates on a deeper level, not just a practical one.
Increase Conversions
When consumers see themselves in a product, service, or brand, they are more likely to engage. A well-vetted concept sets the right foundation.
Ensure Accurate Interpretation
Make sure a concept wins for the right reasons. Properly interpreting positioning helps align expectations with reality.
Save Marketing Dollars
Investing in research reduces the need for costly in-market testing and repeated iterations.
Why Choose SMARI for Positioning & Messaging Testing?
SMARI understands consumer behavior and focuses on impact, not just preferences. We go beyond surface-level insights to deliver strategies that drive real results. Instead of telling creative teams what a consumer’s favorite color is, we provide diagnostic feedback and consumer interpretation that optimize positioning and messaging.
Partner with us for expert insights, a tailored approach, and advanced research tools that turn data into action. Your success is our success, and we are committed to delivering positioning strategies that make an impact.