Segmentation & Targeting
Segmentation and targeting solutions help you identify and reach the right consumers, ensuring marketing efforts are effective and impactful.
What is Segmentation & Targeting?
Key Features of Segmentation & Targeting
Persona Development helps to see segments for internalization.
Know the Market Sizing best aligned with the product or service.
Niche Market Discovery of marketing tactics or product development to thrive.
Identify Pricing Strategies based on segment-specific tolerances.
Predictive Modeling creates tools that categorize consumers in their segment.
Determine new areas of opportunity with Customer Benchmarking.
Segmentation Maps show visual representation of segment relations.
Journey Mapping to represent the various paths taken by segments.
Our Framework for Segmentation & Targeting
SMARI takes a thoughtful, layered approach to segmentation that begins by understanding how the results will be used. Every organization has its own language, culture, and decision making style, which is why selecting the right basis variable is critical.
This discovery process involves both internal and external input, including conversations with stakeholders, customers, and noncustomers. Once the basis is defined, SMARI builds out rich profiles using demographics, psychographics, and behavioral data to uncover what truly drives differences between segments, ensuring the final segmentation is practical, relevant, and ready to be used.
Want your brand to attract the perfect customers? Let SMARI guide you through effective segmentation strategies.
Maximize your impact with smarter segmentation & targeting.
Segmentation unites teams with a shared focus, improving product development, customer service, and marketing. It enhances customer satisfaction, boosts conversion rates, and optimizes resources by targeting the most profitable segments for a higher return on investment.
Unite Teams
Ensure all teams share a common vision and purpose.
Improve Conversion Rates
Create more focused marketing messages and products/services.
Improve Customer Satisfaction
Cater products to specific audiences with more focused customer support.
Identify New Targets
Discover niche markets and new uses for products and services.
Create Differentiated Value Propositions
Understand why specific audiences choose your product or service to refine messaging and feature development.
Why Choose SMARI for Segmentation & Targeting?
Segmentation is most effective when backed by data and a clear strategy. Detailed personas are valuable, but true impact comes from solid quantification that transforms insights into action. SMARI ensures segmentation efforts drive real results, seamlessly integrating data into marketing and product development strategies.
Partner with us for expert insights, a personalized approach, and advanced research tools that turn segmentation into a powerful business asset. Your success is our success, and we are committed to helping you create segmentation strategies that drive growth.