POSTED BY: Jim Ittenbach | November 16, 2012
Potential visitors and conference planners particularly liked photos of the Central Canal and the Artsgarden during focus groups conducted by Strategic Marketing and Research, Inc., (SMARI).
According to an article in the Nov. 12, 2012 issue of the Indianapolis Business Journal, Visit Indy, which is charged with increasing travel to the city, is already using the results of the research in its marketing strategy.
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