Let’s not sugarcoat it.
If your business decisions rely on a tingly gut feeling, internal echo chambers, or some generic version of an “industry trend” report, you’re not being agile or making the most of your resources; you’re guessing. And guessing is expensive.
The custom research solutions that SMARI provides don’t just provide you with data or the umbrella term used ad nauseam, “insights.” We expose blind spots with decades of strategy know-how. We strive to be the strategic ally for organizations seeking clarity in complexity. We’re your unfair advantage in a market that rewards idea advancement and punishes assumptions.
The question we get asked more than any other: “So, what does SMARI do?
SMARI addresses the real pain, but not the Purell-sanitized version you hear or read in recycled pitch decks. We tackle the topics that keep decision-makers up at night.
“We think we know our customer.”
Translation: You have a persona with a fake name and insights from 5 to 10 years ago. As cute as that faux-person bubble is, the data from the past is as useless as an inflatable dartboard. Meanwhile, your customers are headed for the exits of your brand and clicking your competitor’s ‘Buy Now’ button.
Custom research doesn’t care about your opinions. It digs into what people actually think, feel, and need right now. Not last quarter. Not last year. Now.
“We’ve got a hundred ideas but no clue what works.”
You’re in brainstorm gridlock. Marketing wants a rebrand. The product team wants to launch a new feature. The CEO is waffling on the idea of a podcast.
What we do at SMARI cuts through the chaos. Our bespoke solutions reveal what your audience actually cares about and what they’re willing to pay for. It’s a no-fluff reality check for your shiny ideas within our highly collaborative model, which focuses entirely on building a relationship as we embed ourselves into your reality.
“Sales are dropping, and no one knows why.”
So, you tweak the pricing, blame the economy, maybe even let a person or two go. Still, nothing changes. Know why? Anyone? Anyone? Bueller? You’re trying to solve for the wrong problem!
Custom research diagnoses the real issue. At SMARI, we expose the gaps in your positioning, uncover new threats, and highlight exactly where your message is falling flat. Like peanut butter and jelly, we blend human thinking and rigorous methodology to provide you with critical, creative analysis that you can put to work. Tomorrow.
“Our brand isn’t landing, but we can’t prove it.”
You spent truckloads on branding, but leadership wants real proof. Not buzzwords; proof.
SMARI connects perception to profit. We show which attributes are relevant and effective, not just pretty colors and nice copy. Our delivery is designed for impact, not to sit on the shelf.
“We’re expanding, but it’s a shot in the dark.”
New market, new product, and a Godzilla-sized bet. And you’re about to go into attack mode without truly knowing if anyone’s buying.
Custom research validates the move or stops the train wreck from happening. From market sizing to buyer readiness, it gives you the green light or the red flag before the dollars start burning.
“Our teams are on different planets.”
As sure as Tom Cruise running in a movie, the blame game starts when uncertainty arises. Sales might blame marketing. Marketing might blame product. Everyone’s running in opposite directions. And the customer? Lost in the noise.
SMARI makes sure the research aligns with internal stakeholders. We give you a single source of truth that rallies your org around one question: What does the customer actually care about?
Let us empower you and your team to make informed decisions with confidence.
Why Off-the-Shelf Isn’t Just Useless, It’s Dangerous
Syndicated reports and old data tell you what the rest of the crowd already knows. You want to win? Watershed moments don’t happen when working with antiquated information. You need insight no one else has. We deliver insight with intent, tailored to you, your audience, and your stakes.
This isn’t about data. It’s about decisions.
The Last Word
Every quarter or year you go without fresh, custom research, you’re gambling. On spend, brand equity, and strategic bets.
You don’t need more dashboards.
You need answers. SMARI delivers them. Clean. Sharp. Unignorable.
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SMARI is an award-winning Indiana-based market research consultancy that was founded in 1983 with the idea of guiding change and inspiring confidence. We are proud to work with SMEs as well as a variety of Fortune 500 brands. We are powered by our core values: integrity, community, perseverance, trust, passion, curiosity, and innovation. SMARI’s expertise includes full project scopes, including instrument design, sampling & fielding services, reporting & analysis in Healthcare, CPG, Retail, Food & Beverage, Manufacturing, Financial Services industries, and beyond. Much has changed in our 40+ years, but our tagline and overarching mission remain the same—to guide change and inspire confidence. Start a conversation with us at www.SMARI.com.
